Fascinating Brand Journeys | Shell

By Dian Hasan | December 22, 2009

Every major brand on the global stage comes with a story as illustrious as the journey it took to where it is today. Brands evolve and go through different stages. Just like people, brands are born, learn to crawl, take baby steps, go through stages of growing pains, and mature. Along the way some brands perish, re-emerge, re-incarnate into something completely new… while some others simply continue to sail through… going from strength to strength.

Here’s an interesting fact behind the brand journey of Anglo-Dutch Royal Dutch Shell, or better known as Shell, among the world’s biggest energy companies.

Fascinating Brand Journeys | Nike

By Dian Hasan | December 22, 2009

Every major brand on the global stage comes with a story as illustrious as the journey it took to where it is today. Brands evolve and go through different stages. Just like people, brands are born, learn to crawl, take baby steps, go through stages of growing pains, and mature. Along the way some brands perish, re-emerge, re-incarnate into something completely new… while some others simply continue to sail through… going from strength to strength.

Here’s an interesting fact behind the brand journey of Nike. The sporting shoe company that has transformed itself into an active lifestyle behemoth of a global company, and one that coined the famous tagline: “just do it”.

Fascinating Brand Journeys | Singapore Airlines

By Dian Hasan | December 22, 2009

Every major brand on the global stage comes with a story as illustrious as the journey it took to where it is today. Brands evolve and go through different stages. Just like people, brands are born, learn to crawl, take baby steps, go through stages of growing pains, and mature. Along the way some brands perish, re-emerge, re-incarnate into something completely new… while some others simply continue to sail through… going from strength to strength.

Here’s an interesting fact behind the brand journey of Singapore Airlines.

Recognized as the world’s most profitable airline, with a compelling brand icon. Singapore Airlines comes from one of the smallest countries in the world.

Fascinating Brand Journeys | Adidas

By Dian Hasan | December 22, 2009

Every major brand on the global stage comes with a story as illustrious as the journey it took to where it is today. Brands evolve and go through different stages. Just like people, brands are born, learn to crawl, take baby steps, go through stages of growing pains, and mature. Along the way some brands perish, re-emerge, re-incarnate into something completely new… while some others simply continue to sail through… going from strength to strength.

Here’s an interesting fact behind the brand journey of Adidas. A brand that is distinguished by its three stripes.

Fascinating Brand Journeys | Fila

By Dian Hasan | December 22, 2009

Every major brand on the global stage comes with a story as illustrious as the journey it took to where it is today. Brands evolve and go through different stages. Just like people, brands are born, learn to crawl, take baby steps, go through stages of growing pains, and mature. Along the way some brands perish, re-emerge, re-incarnate into something completely new… while some others simply continue to sail through… going from strength to strength.

Here’s an interesting fact behind the brand journey of FILA, Italian sportswear company.

Fascinating Brand Journeys | VW (Volkswagen)

By Dian Hasan | December 22, 2009

Every major brand on the global stage comes with a story as illustrious as the journey it took to where it is today. Brands evolve and go through different stages. Just like people, brands are born, learn to crawl, take baby steps, go through stages of growing pains, and mature. Along the way some brands perish, re-emerge, re-incarnate into something completely new… while some others simply continue to sail through… going from strength to strength.

Here’s an interesting fact behind the brand journey of VW (Volkswagen). The brand that brought us the venerable Beetle!

Fascinating Brand Journeys | Coca Cola

By Dian Hasan | December 22, 2009

Every major brand on the global stage comes with a story as illustrious as the journey it took to where it is today. Brands evolve and go through different stages. Just like people, brands are born, learn to crawl, take baby steps, go through stages of growing pains, and mature. Along the way some brands perish, re-emerge, re-incarnate into something completely new… while some others simply continue to sail through… going from strength to strength.

Here’s a look at the journey of COCA COLA, arguably the world’s best-known brand!

Fascinating Brand Journeys | Nokia

By Dian Hasan | December 22, 2009

Every major brand on the global stage comes with a story as illustrious as the journey it took to where it is today. Brands evolve and go through different stages. Just like people, brands are born, learn to crawl, take baby steps, go through stages of growing pains, and mature. Along the way some brands perish, re-emerge, re-incarnate into something completely new… while some others simply continue to sail through… going from strength to strength.

Here’s a look at the journey of NOKIA.

The World’s Greatest Urban Parks: California Academy of Sciences, Golden Gate Park, San Francisco (2 of 2)

By Dian Hasan | December 22, 2009

One of America’s premier urban parks, The Golden Gate Park in beautiful San Francisco, is now home to one of the country’s greenest buildings and San Francisco’s hottest attraction: California Academy of Sciences. This wonderfully-conceived museum, designed by world-acclaimed architect, Renzo Piano, features an aquarium, a planetarium, a natural history museum and a four-story rainforest all under one roof!

The California Academy of Sciences is devoted to in-depth research, educational outreach and will engage you in its many exhibits and programs. Filled with hundreds of exhibits and thousands of animals, the California Academy of Sciences has something for everyone to enjoy. Ideal for a family day out, prepare to be amazed and taught about the planet’s diversity and biology.

Socializing is a balancing act: a gadget to the rescue!

By Dian Hasan | December 23, 2009

Year-end is nearing, and we all know that our girth is bound to increase, in line with all the year-end festivities and parties we’ll attend, before the clock strikes midnite, and we usher in 2010!

We all wish we had an extra arm to hold all our drink, hors d’œuvrehors, napkin and all… and still managing to carry a decent conversation at cocktail parties and other year-end social functions. A nifty gadget has now come to the rescue. Go Plate!