Monthly Archives: February 2011

Brand-Building | The Art of Taglines, Slogans, and Mottos… [7]

Posted on February 28, 2011 by

I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable … Continue reading →

Posted in Ads, TVCs & Commercials, Germany | Tagged , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [6]

Posted on February 28, 2011 by

I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable … Continue reading →

Posted in Ads, TVCs & Commercials, USA | Tagged , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [5]

Posted on February 28, 2011 by

I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable … Continue reading →

Posted in Ads, TVCs & Commercials, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Colorful sphere doppelgängers

Posted on February 28, 2011 by

What does a French Energy company have to do with a Colombian web developer, and Singapore’s World-Class Airport? They all share a similar logo. French Energy Company, Total; SWA Web Development Co, Colombia; and Singapore Changi Airport. You don’t need … Continue reading →

Posted in Colombia, France, Singapore | Tagged , , , | Leave a comment

Quote of the Day | On triggering memory and stickiness

Posted on February 28, 2011 by

An old saying whose origins are unclear. Some say it’s a Chinese proverb, while others claim it’s a Native Americans’ saying. Regardless, famous statesman and inventor, Benjamin Franklin (1706 -1790) is widely credited for popularizing it.

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Logo & Corporate Identity | Teamwork logo doppelgängers

Posted on February 28, 2011 by

When logos play ring-around-a-rosie, it’s interesting to see how many different organizations have been inspired by this child’s play, and decided to capture the essence of collaboration and working together in their corporate identity. Ubuntu and Kubuntu Operating Systems; SMNE … Continue reading →

Posted in Ethiopia, UK, USA | Tagged , , , | Leave a comment

Logo & Corporate Identity | A Parisian couture house and an elephant. Separated at birth?

Posted on February 28, 2011 by

Letters have been adorning identities and logos for time eternal, and today’s organizations and corporations are continuing this tradition. And although the businesses vary, these letter logos show show a similar approach, therefore a French Fashion designer can share the … Continue reading →

Posted in France, USA | Tagged , , , | Leave a comment

Logo & Corporate Identity | Brought to you by the letter "U". Separated at birth?

Posted on February 26, 2011 by

Letters have been adorning identities and logos for time eternal, and today’s organizations and corporations are continuing this tradition. And although the businesses vary, the above letter logos show show a similar approach. Indonesian Automobile Financing Company, U-Finance; Singaporean Trade … Continue reading →

Posted in Indonesia, Singapore, Ukraine, USA | Tagged , , , | 1 Comment

Logo & Corporate Identity | 3-D letter logo doppelgängers

Posted on February 26, 2011 by

Letters have been adorning identities and logos for time eternal, and today’s organizations and corporations are continuing this tradition. And although the businesses vary, the above letter logos show show a similar approach.  US-based Massive Dynamic; Japanese video game platform, … Continue reading →

Posted in Canada, Germany, Japan, Sweden, USA | Tagged , , , | Leave a comment

Quote of the Day | On Consistency

Posted on February 22, 2011 by

I stumbled upon a fascinating quote from a story on climate change and the environment that I had to post. It may be a random topic, but it links into the endangered environment beautifully. As appeared in The Jakarta Post, … Continue reading →

Posted in Quotes & Thoughts | 1 Comment