Some public safety announcements (PSA) are simply more impactful and compelling than others. Here are some of my favorite ones. Afflicting even the smallest of countries, like Trinidad & Tobago in the Carribean [top right]. And Germany’s version, created by WPP for The Malteser Ambulance Service (Malteser Hilfsdienst).
Inspiration: Smashing Apps, Ad Land TV, WPP Germany, The Inspiration Room
yes, drunk driving is very dangerous any where and unfortunately, it’s becoming harder and harder to encourage people to stop drinking and driving.