Monthly Archives: May 2011

For a better world ~ America needs to fine tune its multicultural understanding

Posted on May 26, 2011 by

While doing research on McDonald’s and how they work so amiably across a multitude of cultures around the world, and manage to build such a compelling brand that emits a consistent message, I stumbled upon an old article from UCLA … Continue reading →

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Identity Evolution | Comedy Central

Posted on May 26, 2011 by

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading →

Posted in USA | Tagged , , , | 1 Comment

Branding in Action | Logo and Corporate Identity application [2]

Posted on May 26, 2011 by

Businesses grow, some by leaps and bounds, some via baby steps, maintaining a steady pace of manageable growth. Regardless of growth rate, in branding, it’s prudent for organizations of any size to have clear guidance on logo and identity application. … Continue reading →

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Identity Evolution | Sify Corp., India

Posted on May 26, 2011 by

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading →

Posted in ICT (Information and Communication Technologies), India | Tagged , , , | 1 Comment

Lighter side of branding | Swiss’ other attractions

Posted on May 25, 2011 by

Excellent Tourism Campaign for Switzerland’s other attractions, her cities. After all the mountainous country is not just about Alps, Chocolate and Watches. There’s more to it. Watch it. Entertaining!

Posted in Ads, TVCs & Commercials, Switzerland | Tagged , , , | Leave a comment

Lighter side of branding | McD’s book burger

Posted on May 25, 2011 by

Inspiration: My Modern Met

Posted in Ads, TVCs & Commercials, Globalization, Hungary | Tagged , , | Leave a comment

Lighter side of branding | Let’s be mindful of animals’ fates

Posted on May 25, 2011 by

Inspiration: Nineteenfortyone Blog

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Identity Evolution | Royal Robbins

Posted on May 25, 2011 by

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading →

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Quotes + Thoughts | On China’s view on branding

Posted on May 25, 2011 by

I absolutely LOVE this statement I read in an article about Chinese Communist Party’s instruction to China’s business. “Create Global Brands or perish!”. China has built its meteoric rise in the global economy, on cheap labor and plentiful human resources, … Continue reading →

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Brand Architecture | The different types explained [2]

Posted on May 25, 2011 by

Further to my previous post of May 10 on Brand Architecture, splitting them into 3 categories;  1. Branded House; 2. House of Brands; and 3. Hybrid, here are real examples of how they are implemented Inspiration: Siegel + Gale Brand … Continue reading →

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