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Monthly Archives: June 2011
Brand Builders and their Craft | On Brand Definition
To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; The Brand-Owners; and The Brand Audience (yes, the consumers). But there is a 3rd party, which acts as a … Continue reading
Brand Building | More on the compelling role of color [14]
More on the whimsical subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color BLACK.
Brand Building | More on the compelling role of color [13]
More on the whimsical subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color GREEN.
Brand Building | More on the compelling role of color [12]
More on the colorful subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color PINK.
Brand Building | Attaining Brand Love via Visual Language
Mark Capper of Kompas Strategy, a Brand Strategy Consulting Co. based in San Clemente, CA, talks about the value of having a strong visual language for any Brand to be successful. We all know that a picture tells a 1,000 words, … Continue reading
Brand-Building | The Asian perspective. Is it really that different?
A fascinating insight into Asian Brands and their branding challenge. The argument that often surfaces is why is it that the world’s region with the highest economic growth produces so few global brands. Make that internationally-recognizable, as some Asian brands … Continue reading
Posted in Asia, Brand-Building & Culture, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
Tagged Brand Building, Brand Storytelling, Innovation & Brand Strategy
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Earth calling Nike, Reebok & Adidas…! Pay attention to China’s rising home-bred sports brands
China’s economy has been growing – make that exploding – for the past few decades. That’s a given, and ain’t no secret, unless you’ve been living under a coral rock deep inside Atlantis! But if you’re like me, you’ve probably … Continue reading
Lighter side of branding | Keep it clean and simple
Cool print ads for AZULIX MF Forte Drug of India. The use of face silhouette with just the right amount of graphics is minimalism at its best. Big tablets, tough to swallow Azulix. Looks mini, does plenty.
Posted in Ads, TVCs & Commercials, India
Tagged Brand Building, Innovation & Brand Strategy
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