Monthly Archives: August 2011

Quotes + Thoughts | On brand value

Posted on August 31, 2011 by

Your brand is the single most important investment you can make in your business. ~ Steve Forbes Inspiration: Integris Marketing

Posted in Quotes & Thoughts, USA | Tagged , , | Leave a comment

Brand journey | Apple

Posted on August 30, 2011 by

All the world’s attention was on Apple last week when Steve Jobsannounced his resignation from his CEO post. So I found it fitting to share Apple’s fascinating Brand Journey. We’ve all read about Apple’s story of trial and tribulation, befitting … Continue reading →

Posted in ICT (Information and Communication Technologies), USA | Tagged , , , | Leave a comment

Extreme Brand Love | Apple

Posted on August 30, 2011 by

All brands strive to get inside their customers’ heads. It’s any brand’s dream to reach that level of emotional connection and brand loyalty. And some brands attain it successfully, with a brigade of staunchly loyal, die-hard fans who pledge allegiance … Continue reading →

Posted in Brand-Building & Culture, USA | Tagged , , , | 1 Comment

Quotes + Thoughts | On redefining poverty

Posted on August 29, 2011 by

If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up. ~ C.K. Prahalad Inspiration: Exela … Continue reading →

Posted in Africa, BoP (Bottom of the Pyramid), Grassroots Innovation, India, Poverty Eradication & Alleviation, Sustainable Solutions | Tagged , , | 2 Comments

The lighter side of branding | Remember the “brick” mobile phone? [2]

Posted on August 29, 2011 by

Still on the subject of the first mobile phone, here’s a fascinating timeline of the evolution of mobile telecommunications, from the folks at Gizmodo. It was created in October 1998 in commemoration of the 25th anniversary of the first commercial … Continue reading →

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The lighter side of branding | Remember the “brick” mobile phone? [1]

Posted on August 29, 2011 by

In 1984, the first ever commercial mobile phone available in the U.S. was the Motorola DynaTAC 8000X, dubbed “the Brick” because of its bulky design and weight. It was a hefty 2 pounds and was priced at $3,995. The project … Continue reading →

Posted in ICT (Information and Communication Technologies), USA | Tagged , , , | 1 Comment

Infographics | Global mobile phone growth phenomenon [3]

Posted on August 29, 2011 by

Another interesting infographic, this time from Wilson Electronics, illustrates mobile phone usage per capita across the world, and the phenomenal growth of the U.S. mobile phone adoption in the past decade. …there are nearly two cellphones for every one person … Continue reading →

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Infographics | Global mobile phone phenomenon [2]

Posted on August 29, 2011 by

More on the mobile phone stats. Mind-boggling numbers on usage growth, particularly in emerging countries. With lightning speed, mobile phones are replacing land line phones, making them redundant (have you seen any one use public phones lately?? I’ve noticed plenty … Continue reading →

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Infographics | Global mobile phone phenomenon [1]

Posted on August 29, 2011 by

I’m an absolute SUCKER for INFOGRAPHICS, as I believe a picture tells a thousand words, and visuals instantly communicate a story, across all language barriers. Here’s a look at the fascinating world of mobile telecommunications showcased via Infographics. Courtesy of … Continue reading →

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Grassroots Innovation | Stretch your imagination when you think of school buses [2]

Posted on August 28, 2011 by

The old adage “necessity is the mother of all inventions”, underlies the basic premise that drives human ingenuity to invent and innovate. For practicality, I’ve lumped them together as they are rooted in the same cause, and are triggered by … Continue reading →

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