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Monthly Archives: September 2011
Street-level branding | Because a simple napkin can have a lot of brand story on it…
If you haven’t paid attention to the simple napkin at your favorite fast food or fast casual joint, take a closer look. I recently saw this one, from Subway, and was quite startled to see so much information riding on … Continue reading
Street-level branding | “Hecho en Mexico” Coke… the true “Real Thing”
For years, die hard Coke aficionados secretly have been getting their hands on the classic glass bottled Coke from Mexico. Many claim it’s the most original Coke, like the good old days! Finally it’s available now. Spotted @ Mobil Gas … Continue reading
Logo & Corporate Identity | Face silhouette doppelgängers
US Girls Scouts, ESDJCO patch design from Chaser Merchandising, Ergotron, California HealthCare Foundation, andWomen’s Entrepreneurial Development Conference, LA County Public Health; Indonesia’s Association of National Plus Curriculum Schools; Singapore-based Health & Fertility Centre for Women, Face to Face Charity Organization; Paris Metro Transportation System; Peace logo design development by Felix Stockwell, … Continue reading
Posted in Canada, Indonesia, Singapore, USA
Tagged Brand Building, Innovation & Brand Strategy, Logo & Corporate Identity
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Lighter side of branding | Left brain vs. right brain [2]
If you’re like me (I’m left-handed, BTW), to this day I still need to check my notes on the theory of Left Brain and Right Brain. And I always remind myself that the Left Brain relates to “L” in Logic, … Continue reading
Lighter side of branding | Left brain vs. right brain [1]
If you’re like me (I’m left-handed, BTW), to this day I still need to check my notes on the theory of Left Brain and Right Brain. And I always remind myself that the Left Brain relates to “L” in Logic, … Continue reading
Quotes + Thoughts | On responsible corporations
“A corporation managed by responsible managers will be a responsible corporation; a corporation managed by irresponsible managers will be an irresponsible corporation. It is individuals who are responsible for what corporations do.” ~ Harold Burson, Founder Chairman, Burson-Marsteller Inspiration: Burson … Continue reading
Posted in Quotes & Thoughts, USA
Tagged Brand Building, Brand Storytelling, Innovation & Brand Strategy
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Lighter side of branding | The Prius Plural Project
Go behind the scenes of Toyota’s latest Prius Family TV spot and learn how many people came together to create a 17-foot-tall person. The Prius Family is growing: Which family member is your favorite? Not long ago, there was one … Continue reading
Lighter side of branding | Trivia: what do you call Prius in plural form?
Toyota started by asking the question “What do you call one when it turns into more?” in poking fun at its hugely successful eco-conscious hybrid, the Prius. This was actually part of a naming quiz that was spread through Social … Continue reading
Quotes + Thoughts | On Design Definition
Thinking about meanings instead of features, searching for radical changes instead of improvements, proposing visions instead of satisfying existing needs… can be nurtured only by top executives. ~ Design-Driven Innovation, Roberto Verganti Inspiration: Rainwillow
Quotes + Thoughts | On Design Definition
Design, stripped to its essence, can be defined as the human capacity to shape an make our environment in ways without precedent in nature, to serve our needs and give meaning to our lives. ~ Toothpicks and Logos: Design in … Continue reading
