Daily Archives: September 15, 2011

How to raise people’s conscience

Posted on September 15, 2011 by

Watch this! The sound of monks chanting in the background make it even more moving. In 2010, Burma held its first elections in 20 years. As part of its campaign to help free Burma’s 2,100 political prisoners, Human Rights Watch … Continue reading →

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Brand Builders and their Craft | On Brand Storytelling

Posted on September 15, 2011 by

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; The Brand-Owners; and The Brand Audience (yes, the consumers). But there is a 3rd party, which acts as a … Continue reading →

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Retail Branding | Virtual grocery store for overworked Seoul urbanites

Posted on September 15, 2011 by

What better way to tap into the Korean consumer psyche than via their smart phones. An interesting concept of Online meeting Offline, and how Tesco – through their Korean subsidiary Home Plus – came up with an idea to help … Continue reading →

Posted in Brand-Building & Culture, South Korea, UK | Tagged | Leave a comment