CREATIVITY: is the mental process of developing ideas.
INNOVATION: is the way you apply ideas.
Creative Personal Branding, based on author Jürgen Salenbacher’s workshops and lectures, applies the principles of branding to the individual. Companies and people are not as different as you might think. He describes brands as much more than a product’s physical characteristics: they must have an intangible quality, similar to a personality, and they must have the intelligence to guide a consumer’s decision-making process. Businesses must change and adapt to remain successful, so it makes sense that people should follow suit. He urges us to see change as an opportunity, not as a threat.
Inspiration: Designers Review of Books
