Quotes + Thoughts | Seth Godin on brand definition

Posted on February 18, 2012 by dianhasan

PhotobucketPhotobucket

Brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another… ~ Seth Godin, Author, Thought Leader, Speaker

Inspiration: Ideas Inspiring Innovation

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Quotes & Thoughts, USA and tagged , , . Bookmark the permalink.

Leave a comment