Monthly Archives: March 2012

Logo & Corporate Identity | Face doppelgängers

Posted on March 28, 2012 by dianhasan

RATP Régie Autonome des Transports Parisiens (English: Autonomous Operator of Parisian Transports); Hillsboro Women’s Clinic, Oregon. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which … Continue reading →

Posted in France, USA | Tagged Brand Building, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity | Leave a comment

Lighter side of branding | Indonesia, the world’s best-kept secret

Posted on March 25, 2012 by dianhasan

The brand that commissioned this TVC is less important, just pay attention to the imagery of Indonesia’s diverse natural offering. The scale and breadth is simply breathtaking. The good news is that Indonesia is relatively undiscovered. Yes, there’s of course Bali, … Continue reading →

Posted in Ads, TVCs & Commercials, Indonesia | Tagged Brand Storytelling, Culture Code, Destination Marketing, Innovation & Brand Strategy, Role of Culture in Brand-Building | Leave a comment

Logo & Corporate Identity | Birds of a feather doppelgängers [3]

Posted on March 25, 2012 by dianhasan

Garuda Indonesia Airlines; United Van Lines, Moving & Logistics, USA; Nawras Telecommunications, Oman, UAE; Municipal Library of the City of Darien, Connecticut, USA; There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French … Continue reading →

Posted in Indonesia, Oman, UAE, USA | Tagged Brand Building, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity | Leave a comment

Quotes + Thoughts | Pink on the dark side of brands

Posted on March 13, 2012 by dianhasan

This is the dark side of brands… Whether it’s a big screen TV, or a car, the evidence is overwhelmingly clear that human beings metabolize these things very quickly… These kinds of external objects do not provide enduring satisfaction. ~ Dan … Continue reading →

Posted in USA | Tagged Brand Building, Culture Code, Design, Innovation & Brand Strategy | Leave a comment

Quotes + Thoughts | Olins on brands, sense of belonging, and tribe mentality

Posted on March 13, 2012 by dianhasan

Fundamentally, branding is a profound manifestation of the human condition; belonging to a tribe, to a religion, to a family. Branding demonstrates that sense of belonging.” ~ Wally Olins, Design Thinker Inspiration: Felt & Wire

Posted in Design, USA | Tagged Brand Building, Culture Code, Design, Innovation & Brand Strategy | Leave a comment

Quotes + Thoughts | Millman on how brands define who we are

Posted on March 13, 2012 by dianhasan

We use brands to project who we want to be in the world, how we want people to perceive us , and how we want to feel about ourselves.” ~ Debbie Millman, Author + Design Thinker Inspiration: Felt & Wire

Posted in Design, USA | Tagged Brand Building, Culture Code, Design, Innovation & Brand Strategy | Leave a comment

Quotes + Thoughts | Artzt on brand value

Posted on March 13, 2012 by dianhasan

Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.” ~ Edwin Artzt, Business Leader Inspiration: Communications

Posted in USA | Tagged Brand Building, Culture Code, Innovation & Brand Strategy | Leave a comment

Quotes + Thoughts | Landor on brand definition

Posted on March 13, 2012 by dianhasan

Products are made in the factory, but brands are created in the mind.” ~ Walter Landor [1913 - 1995] Inspiration: Ideas Inspiring Innovation

Posted in Design, USA | Tagged Brand Building, Culture Code, Design, Innovation & Brand Strategy | Leave a comment

Quotes + Thoughts | Franklin’s secret to the Fountain of Youth

Posted on March 11, 2012 by dianhasan

We do not stop playing because we grow old, we grow old because we stop playing.” ~ Benjamin Franklin [1706 - 1790] Personal Note: Rarely have I found a quote that I can relate to so well. The way I see it, … Continue reading →