Quotes + Thoughts | The Power of Storytelling in Business and Brand-Building [7]

PhotobucketI was delighted to stumble upon these quotes from Michael Margolis on the power of storytelling… not just in life, but in business as well. Margolis is Founder of Get Storied, Speaker, Business Coach, and Professional Storyteller, and makes it his business to spread the gospel of the storytelling to the international business world through his book entitled: Believe Me.

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I’ve been blabbering – seemingly forever – on the power of storytelling in brand building.

In a complex, interdependent world where worldviews and value systems collide, we naturally turn to storytelling as our most basic coping mechanism for making sense and meaning of everything around us.

Stories connect people on an emotional level, it’s a natural and instinctive partof our upbringing – regardless of cultural background – for stories and the practice of storytelling are present in any culture. And if we stop telling stories and listening to them, the human race will come to a screeching halt! And its existence will go “poof”…!

Margolis makes another connection, which is right up my alley, the role of culture.

We are swimming in a sea of stories, trying to find our way in a universe and commercial marketplace of infinite choices.

Inspiration: A Storied Career

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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