Category Archives: Australia

Lighter side of branding | Graphics galore…

Posted on January 29, 2013 by dianhasan

Bookworld Logo Animation from Interbrand on Vimeo. Fascinating animation and graphics for Australian bookseller, Bookworld. Inspiration: Brand New; Design Bull

Posted in Ads, TVCs & Commercials, Australia | Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building | Leave a comment

Logo + Corporate Identity | Geometric exploration [2]

Posted on December 16, 2012 by dianhasan

Duran Machinery Manufacturer of high quality Folder Gluers, USA; Mercury Credit Card Payment Solutions; IFFO, Diversified UAE-based Business Group of FMCG (Fast Moving Consumer Goods) and other business ventures; Brookfield Homes, US-based Homebuilders; Home Builders Association of Metropolitan Harrisburg, Harrisburg, PA, … Continue reading →

Posted in Argentina, Australia, Belgium, Canada, Czech Republic, Ecuador, France, Germany, Hungary, Ireland, Italy, Mexico, Poland, Romania, Russia, Singapore, Slovakia, South Korea, Spain, The Netherlands, UAE, UK, USA | Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building | Leave a comment

Logo + Corporate Identity | Blue streaks galore [1]

Posted on December 15, 2012 by dianhasan

CSR Plc, UK; VIPAR Heavy Duty, USA; Brandt Engineering, a company that designs, builds, services and retrofits energy-efficient building systems; Air Force Federal Credit Union, USA; Aloha Federal Credit Union, HI, USA; Northern Light Venture Capital Firm, Shanghai, China; Dean Pumps, … Continue reading →

Posted in Australia, Brazil, Canada, China, France, Hong Kong, India, Ireland, Lebanon, Morocco, Mozambique, Singapore, UK, USA | Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building | Leave a comment

Logo + Corporate Identity | Enclosed bars

Posted on December 13, 2012 by dianhasan

Australia-based Wilson Parking; Bank Windhoek, Namibia. Banco Fiat, Brazil, FAGOR Kitchen Equipment, Spain. Rudder Property Group, NYC-based Commercial Real Estate Brokerage Firm; Millpark Business School, Johannesburg, South Africa; NSS Labs, Test-Based Research & Advisory Services, Carlsbad, CA. Jakarta-based Bank DKI, … Continue reading →

Posted in Argentina, Australia, Brazil, China, Germany, Hong Kong, India, Indonesia, Italy, Saudi Arabia, South Africa, Spain, Switzerland, UK, USA | Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building | Leave a comment

Logo & Corporate Identity | Round red doppelgängers [6]

Posted on November 28, 2012 by dianhasan

To see other posts in the “Round red doppelgängers” series, please click here.

Posted in Australia, Canada, Singapore, Spain, USA | Tagged Brand Building, Design, Design Thinking, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity | Leave a comment

Logo & Corporate Identity | Round red doppelgängers [5]

Posted on November 28, 2012 by dianhasan

To see other posts in the “Round red doppelgängers” series, please click here.

Posted in Australia, Canada, Sweden, UK, USA | Tagged Brand Building, Design, Design Thinking, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity | Leave a comment

Logo & Corporate Identity | Round red doppelgängers [2]

Posted on November 28, 2012 by dianhasan

To see other posts in the “Round red doppelgängers” series, please click here.

Posted in Argentina, Australia, Brazil, Canada, Chile, China, Colombia, Costa Rica, Czech Republic, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Hong Kong, Indonesia, Italy, Japan, Nicaragua, Nigeria, Panama, Paraguay, Peru, Puerto Rico, Singapore, Spain, UK, Uruguay, USA, Zimbabwe | Tagged Brand Building, Design, Design Thinking, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity | Leave a comment

Automotive Branding | The beauty of every click and clack in a car…

Posted on May 6, 2012 by dianhasan

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

Posted in Ads, TVCs & Commercials, Australia, Japan | Tagged Automotive Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code, Design | 1 Comment

Airline Branding | A sky (and tarmac) full of fascinating brand stories…

Posted on May 6, 2012 by dianhasan

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading →

Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe | Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code | Leave a comment

Airline Branding | How ’bout some Kiwi humor? [4]

Posted on May 2, 2012 by dianhasan

Air New Zealand’s In-Flight Safety Instruction Video from their “Bare Essentials” campaign. Body painted flight crew and airport staff star in the newly the new Bare Essentials of Safety video, created exclusively for the carrier’s domestic flights. The tongue-in-cheek … Continue reading →