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Category Archives: Australia
Lighter side of branding | Graphics galore…
Bookworld Logo Animation from Interbrand on Vimeo. Fascinating animation and graphics for Australian bookseller, Bookworld. Inspiration: Brand New; Design Bull
Logo + Corporate Identity | Geometric exploration [2]
Duran Machinery Manufacturer of high quality Folder Gluers, USA; Mercury Credit Card Payment Solutions; IFFO, Diversified UAE-based Business Group of FMCG (Fast Moving Consumer Goods) and other business ventures; Brookfield Homes, US-based Homebuilders; Home Builders Association of Metropolitan Harrisburg, Harrisburg, PA, … Continue reading
Posted in Argentina, Australia, Belgium, Canada, Czech Republic, Ecuador, France, Germany, Hungary, Ireland, Italy, Mexico, Poland, Romania, Russia, Singapore, Slovakia, South Korea, Spain, The Netherlands, UAE, UK, USA
Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building
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Logo + Corporate Identity | Blue streaks galore [1]
CSR Plc, UK; VIPAR Heavy Duty, USA; Brandt Engineering, a company that designs, builds, services and retrofits energy-efficient building systems; Air Force Federal Credit Union, USA; Aloha Federal Credit Union, HI, USA; Northern Light Venture Capital Firm, Shanghai, China; Dean Pumps, … Continue reading
Logo + Corporate Identity | Enclosed bars
Australia-based Wilson Parking; Bank Windhoek, Namibia. Banco Fiat, Brazil, FAGOR Kitchen Equipment, Spain. Rudder Property Group, NYC-based Commercial Real Estate Brokerage Firm; Millpark Business School, Johannesburg, South Africa; NSS Labs, Test-Based Research & Advisory Services, Carlsbad, CA. Jakarta-based Bank DKI, … Continue reading
Posted in Argentina, Australia, Brazil, China, Germany, Hong Kong, India, Indonesia, Italy, Saudi Arabia, South Africa, Spain, Switzerland, UK, USA
Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building
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Logo & Corporate Identity | Round red doppelgängers [6]
To see other posts in the “Round red doppelgängers” series, please click here.
Posted in Australia, Canada, Singapore, Spain, USA
Tagged Brand Building, Design, Design Thinking, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity
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Logo & Corporate Identity | Round red doppelgängers [5]
To see other posts in the “Round red doppelgängers” series, please click here.
Posted in Australia, Canada, Sweden, UK, USA
Tagged Brand Building, Design, Design Thinking, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity
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Logo & Corporate Identity | Round red doppelgängers [2]
To see other posts in the “Round red doppelgängers” series, please click here.
Posted in Argentina, Australia, Brazil, Canada, Chile, China, Colombia, Costa Rica, Czech Republic, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Hong Kong, Indonesia, Italy, Japan, Nicaragua, Nigeria, Panama, Paraguay, Peru, Puerto Rico, Singapore, Spain, UK, Uruguay, USA, Zimbabwe
Tagged Brand Building, Design, Design Thinking, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity
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Automotive Branding | The beauty of every click and clack in a car…
Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading
Airline Branding | A sky (and tarmac) full of fascinating brand stories…
As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading
Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe
Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code
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Airline Branding | How ’bout some Kiwi humor? [4]
Air New Zealand’s In-Flight Safety Instruction Video from their “Bare Essentials” campaign. Body painted flight crew and airport staff star in the newly the new Bare Essentials of Safety video, created exclusively for the carrier’s domestic flights. The tongue-in-cheek … Continue reading