-
Blog Stats
- 121,525 hits
Twitter Updates
- Savoring "La Dolce Vita", Piatti, La Jolla Shores @ Piatti instagr.am/p/KrEFD1DEew/ 2 weeks ago
- Savoring "La Dolce Vita", Piatti Restaurante Italiano @ Piatti instagr.am/p/KrDqx-jEel/ 2 weeks ago
- Savoring "La Dolce Vita", Piatti Restaurante Italiano @ Piatti instagr.am/p/KrDSukjEed/ 2 weeks ago
- Cena con la Famiglia, La Jolla Shores @ Piatti instagr.am/p/KrC6fWjEeT/ 2 weeks ago
- 8 big tech brands losing money & Brans Value! 247wallst.com/2012/05/11/eig… 2 weeks ago
-
Recent Posts
Archives
Categories
- Abu Dhabi
- Ads, TVCs & Commercials
- Afghanistan
- Africa
- Architecture & Design
- Argentina
- Art
- Asia
- Australia
- Austria
- Bahamas
- Bahrain
- Bali
- Bangladesh
- Belgium
- Book Review
- BoP (Bottom of the Pyramid)
- Brand-Building & Culture
- Brazil
- BTL Below The Line
- Burundi
- Canada
- Chile
- China
- Colombia
- Costa Rica
- Country, City & Place Branding
- Croatia
- Culture
- Cyprus
- Czech Republic
- Denmark
- Design
- Destination Marketing
- Dominican Republic
- Dubai
- Earth Matters
- Eco-Responsible
- Ecuador
- Egypt
- El Salvador
- Ethiopia
- EU
- Europe
- Finland
- France
- Germany
- Global Warming
- Globalization
- Graphic Design
- Grassroots Innovation
- Greece
- Green Architecture
- Green Buildings
- Greenland
- Guatemala
- Honduras
- Hong Kong
- Hungary
- Iceland
- ICT (Information and Communication Technologies)
- India
- Indonesia
- Infographic
- Innovation
- Innovation & Brand Strategy
- Iran
- Iraq
- Ireland
- Israel
- Italy
- Jamaica
- Japan
- Jordan
- Kenya
- Kuwait
- Latin America
- Latvia
- LIberia
- Logo & Corporate Identity Makeover
- Luxemburg
- Luxury
- Macedonia
- Malaysia
- Mexico
- Morocco
- Mozambique
- Myanmar
- Neuromarketing
- New Zealand
- Nicaragua
- Norway
- NYC
- Oman
- Pakistan
- Panama
- Paraguay
- Peru
- Philippines
- Poland
- Portugal
- Poverty Eradication & Alleviation
- PSA (Public Service Announcement)
- Qatar
- Quotes & Thoughts
- Russia
- Rwanda
- Scotland
- Serbia
- Singapore
- Slovenia
- Social Entrepreneurship
- Social Media
- South Africa
- South Korea
- Spain
- Sports
- Sustainable Economy
- Sustainable Solutions
- Sweden
- Switzerland
- Taiwan
- Technology
- TED Talks
- Thailand
- The Netherlands
- The Philippines
- Transportation
- Trinidad & Tobago
- Turkey
- UAE
- UK
- Ukraine
- Uncategorized
- Urban Matters
- Urban Rejuvenation
- Urban Revitalization
- Urban Solutions
- US
- USA
- Vietnam
- Waste Management
- Water Matters
- Zimbabwe
Meta
Ideas Tag Cloud
Adapting to Foreign Cultures Advertising Airline Innovation & Branding Strategy Airline Innovation & Brand Strategy Architecture & Design Art Automotive Innovation & Brand Strategy Book Review Brand Building Brand Love Brand Loyalty & Devotion Brand Storytelling Brand Taglines Color & Brand Building Country & Place Branding Culture Code Design Design Thinking Eco-Innovations Eco-Responsible Eco Matters Eco Solutions Ecotourism Endangered Species Gourmet Food Trucks Identity Evolution Infrastructure Innovation & Brand Strategy Logo & Corporate Identity Logo & Corporate Identity Makeover Marketing & Communications Mobile Telecommunications Innovation & Brand Strategy Quotes & Thoughts Retail Innovation & Brand Strategy Role of Culture in Brand-Building Social Change Social Media Story Street-Level Innovation Sustainability Technology Transportation Solutions Urban Matters Urban Solutions Words of Wisdom-
Ideas Inspiring Innovation flickr feed






More Photos Pages
Top Rated
-
Top Clicks
Category Archives: Australia
Automotive Branding | The beauty of every click and clack in a car…
Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading
Airline Branding | A sky (and tarmac) full of fascinating brand stories…
As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading
Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe
Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code
Leave a comment
Airline Branding | How ’bout some Kiwi humor? [4]
Air New Zealand’s In-Flight Safety Instruction Video from their “Bare Essentials” campaign. Body painted flight crew and airport staff star in the newly the new Bare Essentials of Safety video, created exclusively for the carrier’s domestic flights. The tongue-in-cheek … Continue reading
Airline Branding | How ’bout some Kiwi humor? [2]
How do you entice Californians to visit far-away-but-gorgeously beautiful New Zealand, on her flag carrier, Air New Zealand? By suggesting that every Californian who visits the antipodean nation famous for her adventure sports and Lord of the Ring backdrop, will … Continue reading
Airline Branding | How ’bout some Kiwi humor? [1]
A great print ad for Air New Zealand with children’s story book-like illustration to promote their new lie-flat business class seats. Design: Little Giants, Sydney, Australia. Inspiration: Little Giants Agency, Sydney, Australia
Quotes + Thoughts | Rupert Murdoch on change
Like many of you in this room, I’m a digital immigrant…. My two young daughters, on the other hand, will be digital natives. They’ll never know a world without ubiquitous broadband internet access… We may never become true digital natives, … Continue reading
Lighter side of branding | Coz horses wanna look their Sunday best too…
The Challenge: To promote Spring Carnival Saturdays ‘Lucky Millions’ with TAB Sports Bet. Client: TAB Horse Race Betting Australia, via BWM Sydney Inspiration: Little Giants Agency, Sydney, Australia
Logo & Corporate Identity | Brushstroke doppelgängers [1]
Australia Wildlife Conservancy; Diabetes UK; Medicina del Colibrí, Alternative Healing & Wellness Therapy, Argentina There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The … Continue reading
Posted in Argentina, Australia, UK, USA
Tagged Brand Building, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity
Leave a comment
Lighter side of branding | IKEA launches new service to keep men happy
IKEA is one innovative retailer indeed!!! Answering the need to keep bemoaning husbands, boyfriends and significant others happy while their ladies shop and wander the many aisles and room mock ups, IKEA Australia has come up with a nifty idea: … Continue reading
Retail Branding | Rethinking the mall format
In emerging economies, mall culture is alive & well. Still in expansion mode, where bigger, better & bolder malls are popping everywhere from Dubai to Jakarta, Delhi to Hanoi, Bogota to Bangkok. Whereas in developed economies, malls are losing popularity … Continue reading