Category Archives: Australia

Automotive Branding | The beauty of every click and clack in a car…

Posted on May 6, 2012 by

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

Posted in Ads, TVCs & Commercials, Australia, Japan | Tagged , , , , | 1 Comment

Airline Branding | A sky (and tarmac) full of fascinating brand stories…

Posted on May 6, 2012 by

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading →

Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe | Tagged , , , | Leave a comment

Airline Branding | How ’bout some Kiwi humor? [4]

Posted on May 2, 2012 by

Air New Zealand’s In-Flight Safety Instruction Video from their “Bare Essentials” campaign. Body painted flight crew and airport staff star in the newly the new Bare Essentials of Safety video, created exclusively for the carrier’s domestic flights.   The tongue-in-cheek … Continue reading →

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Airline Branding | How ’bout some Kiwi humor? [2]

Posted on May 2, 2012 by

How do you entice Californians to visit far-away-but-gorgeously beautiful New Zealand, on her flag carrier, Air New Zealand? By suggesting that every Californian who visits the antipodean nation famous for her adventure sports and Lord of the Ring backdrop, will … Continue reading →

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Airline Branding | How ’bout some Kiwi humor? [1]

Posted on May 2, 2012 by

A great print ad for Air New Zealand with children’s story book-like illustration to promote their new lie-flat business class seats. Design: Little Giants, Sydney, Australia. Inspiration: Little Giants Agency, Sydney, Australia

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Quotes + Thoughts | Rupert Murdoch on change

Posted on April 26, 2012 by

Like many of you in this room, I’m a digital immigrant…. My two young daughters, on the other hand, will be digital natives. They’ll never know a world without ubiquitous broadband internet access…   We may never become true digital natives, … Continue reading →

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Lighter side of branding | Coz horses wanna look their Sunday best too…

Posted on April 23, 2012 by

The Challenge: To promote Spring Carnival Saturdays ‘Lucky Millions’ with TAB Sports Bet. Client: TAB Horse Race Betting Australia, via BWM Sydney Inspiration: Little Giants Agency, Sydney, Australia

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Logo & Corporate Identity | Brushstroke doppelgängers [1]

Posted on January 26, 2012 by

Australia Wildlife Conservancy; Diabetes UK; Medicina del Colibrí, Alternative Healing & Wellness Therapy, Argentina There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The … Continue reading →

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Lighter side of branding | IKEA launches new service to keep men happy

Posted on September 21, 2011 by

IKEA is one innovative retailer indeed!!! Answering the need to keep bemoaning husbands, boyfriends and significant others happy while their ladies shop and wander the many aisles and room mock ups, IKEA Australia has come up with a nifty idea: … Continue reading →

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Retail Branding | Rethinking the mall format

Posted on September 5, 2011 by

In emerging economies, mall culture is alive & well. Still in expansion mode, where bigger, better & bolder malls are popping everywhere from Dubai to Jakarta, Delhi to Hanoi, Bogota to Bangkok. Whereas in developed economies, malls are losing popularity … Continue reading →

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