Category Archives: Austria

Lighter side of branding | Saying more with less [1]

Posted on September 5, 2011 by

In design, there’s a school of thought that advocates “less is more”. First coined by German architect Ludwig Mies van der Rohe (1886-1969), minimalism is seen as communicating aesthetics in a pared down, clean lines, and simplicity that distinguishes modernism. In … Continue reading →

Posted in Ads, TVCs & Commercials, Architecture & Design, Austria, Brand-Building & Culture, Italy, UK, USA | Tagged , , , , | 2 Comments

Logo & Corporate Identity | Round red doppelgängers [1]

Posted on August 25, 2011 by

Sosro Tea, Indonesia; The Social Liberals (Die Sozialliberalen, or SoL) Political Party, Austria; Roundtable Advertising, Jakarta, Indonesia; Roundtable Advertising, Toronto, Canada (no relation to the Jakarta Ad Agency by the same name); AMC Theatres, USA; JGS (Joy of Giving Something), … Continue reading →

Posted in Australia, Austria, Canada, Germany, Indonesia, Italy, South Korea, Spain, USA | Tagged , , , , , | Leave a comment

Lighter side of branding | How to talk Austrian to Australians

Posted on August 24, 2011 by

Still on the subject of Austrian Vodka brand, Monopolowa, and their print ad campaign to introduce the brand to the Australian market. Seems like a play on words… Austrian and Australian. Joking aside though, this brand clearly makes a distinctive … Continue reading →

Posted in Australia, Austria | Tagged , , , , , | Leave a comment

Lighter side of branding | Potatoes’ life journey

Posted on August 24, 2011 by

I love the copy in this print ad campaign for an Austrian Vodka & Gin brands, Monopolowa, for the Australian market. Some potatoes are born to be fried. Others go on to greater things. Advertising Agency: B. Creative Advertising & … Continue reading →

Posted in Ads, TVCs & Commercials, Australia, Austria | Tagged , , , , , | Leave a comment

Logo & Corporate Identity | Triangle duo doppelgängers

Posted on August 7, 2011 by

Who’s inspiring whom?  The advent of the internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news, are now in cyberspace. All … Continue reading →

Posted in Austria, The Netherlands, USA | Tagged , , | Leave a comment

Logo + Corporate Identity | Folded ribbon doppelgängers

Posted on July 17, 2011 by

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence?  Hey, in the era of … Continue reading →

Posted in Austria, Belgium, Canada, China, Indonesia, Malta, Mexico, Portugal, Scotland, Switzerland, The Netherlands, UK, USA | Tagged , , | Leave a comment

Brand Etymology | Red Bull

Posted on June 12, 2011 by

We all love good stories, as they never cease to fascinate us and fuel our imagination. The trials and tribulations, the struggles and the drama, the colorful cast of characters, the highs and lows, and the happy ending… all make … Continue reading →

Posted in Austria, Thailand | Tagged , , , | Leave a comment

How much does $1 buy around the world?

Posted on June 9, 2011 by

Ever wondered how far your money stretches? The value of money varies across the world. That’s why I was pleasantly surprised to stumble upon a story from Lonely Planet that looked at answering the simple question: “How much is US$1.00 … Continue reading →

Posted in Australia, Austria, Canada, Costa Rica, Croatia, Denmark, Dubai, Egypt, France, Hungary, India, Indonesia, Italy, Portugal, South Korea, Spain, Thailand, The Philippines, UAE, UK, USA, Vietnam | 1 Comment

Logo & Corporate Identity | Sharing the love for the same font

Posted on May 31, 2011 by

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence?  Hey, in the era of … Continue reading →

Posted in Austria, USA | Tagged , , | Leave a comment

Brand Building | Owning the color orange

Posted on May 13, 2011 by

More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and … Continue reading →

Posted in Austria, Brazil, France, Indonesia, Japan, Singapore, The Netherlands, UK, USA | Tagged , , , , | 3 Comments