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Category Archives: Belgium
Airline Branding | A sky (and tarmac) full of fascinating brand stories…
As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading
Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe
Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code
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Logo & Corporate Identity | Railway and Roadway doppelgängers
České Dráhy (Czech Railways – ČD); Valtion Rautatiet, Finnish State-Owned Railway Co.; Norbert Dentressangle Logistics and Transportation, Belgium. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely … Continue reading
Lighter side of branding | Because beauty is in the eye of the beholder [4]
I love Stella Artois’ TVCs as part of their “She’s a thing of beauty” campaign. A quick trip to Francophone Europe, Parisian life, European concept of femininity and elegance, and a Mediterranean carefree life.
Lighter side of branding | Because beauty is in the eye of the beholder [3]
I love Stella Artois’ TVCs as part of their “She’s a thing of beauty” campaign. A quick trip to Francophone Europe, Parisian life, European concept of femininity and elegance, and a Mediterranean carefree life.
Lighter side of branding | Because beauty is in the eye of the beholder [2]
I love Stella Artois’ TVCs as part of their “She’s a thing of beauty” campaign. A quick trip to Francophone Europe, Parisian life, European concept of femininity and elegance, and a Mediterranean carefree life.
Lighter side of branding | Because beauty is in the eye of the beholder [1]
I love Stella Artois’ TVCs as part of their “She’s a thing of beauty” campaign. A quick trip to Francophone Europe, Parisian life, European concept of femininity and elegance, and a Mediterranean carefree life.
Lighter side of branding | Sophie, Victoria, and… Stella?
How we relate to objects, stuff, and all other material things that we possess (or that we desire but can’t attain) makes us uniquely human. Yes, I’m talking branding. We surround ourselves with stuff that we may not need, going … Continue reading
Lighter side of branding | Ne touche pas… when no one is looking
Lesson: Ne touche pas (don’t touch) other people’s things when no one is looking. TVC for Belgian beer Stella Artois for their “She’s a thing of beauty” campaign. Great production. Clearly associates Stella Artois with the upscale Parisian apartment mod … Continue reading
Logo & Corporate Identity | Origami doppelgängers [4]
Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading
Posted in Abu Dhabi, Australia, Belgium, Indonesia, Japan, The Netherlands, UAE, USA
Tagged Brand Building, Innovation & Brand Strategy, Logo & Corporate Identity
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Logo & Corporate Identity | Separated at birth?
If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of … Continue reading
Posted in Belgium, Portugal, USA
Tagged Brand Building, Innovation & Brand Strategy, Logo & Corporate Identity
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