Category Archives: Belgium

Airline Branding | A sky (and tarmac) full of fascinating brand stories…

Posted on May 6, 2012 by

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading →

Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe | Tagged , , , | Leave a comment

Logo & Corporate Identity | Railway and Roadway doppelgängers

Posted on January 18, 2012 by

České Dráhy (Czech Railways – ČD);  Valtion Rautatiet, Finnish State-Owned Railway Co.; Norbert Dentressangle Logistics and Transportation, Belgium.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely … Continue reading →

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Lighter side of branding | Because beauty is in the eye of the beholder [4]

Posted on August 11, 2011 by

I love Stella Artois’ TVCs as part of their “She’s a thing of beauty” campaign. A quick trip to Francophone Europe, Parisian life, European concept of femininity and elegance, and a Mediterranean carefree life.

Posted in Ads, TVCs & Commercials, Belgium, France, Uncategorized | Tagged , , , | Leave a comment

Lighter side of branding | Because beauty is in the eye of the beholder [3]

Posted on August 11, 2011 by

I love Stella Artois’ TVCs as part of their “She’s a thing of beauty” campaign. A quick trip to Francophone Europe, Parisian life, European concept of femininity and elegance, and a Mediterranean carefree life.

Posted in Ads, TVCs & Commercials, Belgium, France, Uncategorized | Tagged , , , | Leave a comment

Lighter side of branding | Because beauty is in the eye of the beholder [2]

Posted on August 11, 2011 by

I love Stella Artois’ TVCs as part of their “She’s a thing of beauty” campaign. A quick trip to Francophone Europe, Parisian life, European concept of femininity and elegance, and a Mediterranean carefree life.

Posted in Ads, TVCs & Commercials, Belgium, France, Uncategorized | Tagged , , , | Leave a comment

Lighter side of branding | Because beauty is in the eye of the beholder [1]

Posted on August 11, 2011 by

I love Stella Artois’ TVCs as part of their “She’s a thing of beauty” campaign. A quick trip to Francophone Europe, Parisian life, European concept of femininity and elegance, and a Mediterranean carefree life.

Posted in Ads, TVCs & Commercials, Belgium | Tagged , , , | Leave a comment

Lighter side of branding | Sophie, Victoria, and… Stella?

Posted on August 11, 2011 by

How we relate to objects, stuff, and all other material things that we possess (or that we desire but can’t attain) makes us uniquely human. Yes, I’m talking branding. We surround ourselves with stuff that we may not need, going … Continue reading →

Posted in Ads, TVCs & Commercials, Belgium | Tagged , , , | 4 Comments

Lighter side of branding | Ne touche pas… when no one is looking

Posted on August 11, 2011 by

Lesson: Ne touche pas (don’t touch) other people’s things when no one is looking. TVC for Belgian beer Stella Artois for their “She’s a thing of beauty” campaign. Great production. Clearly associates Stella Artois with the upscale Parisian apartment mod … Continue reading →

Posted in Ads, TVCs & Commercials, Belgium | Tagged , , , | 5 Comments

Logo & Corporate Identity | Origami doppelgängers [4]

Posted on July 19, 2011 by

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading →

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Logo & Corporate Identity | Separated at birth?

Posted on July 17, 2011 by

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence?  Hey, in the era of … Continue reading →

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