Category Archives: Brazil

Lighter side of branding | A very different kind of addiction…

Posted on April 27, 2012 by

This ad is for addiction… a very different kind of addiction. And the end the TVC concludes with a voice over that says: “I’ve never met an ex addict!”… Scary stuff huh? Not!! It’s actually a campaign for Nike Brazil. … Continue reading →

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Lighter side of branding | Stop motion animation in a new light

Posted on September 16, 2011 by

To celebrate MTV Brazil’s 21st Anniversary, a TVC was created that featured a series of balloons. Watch it! An old idea in new clothes. Funny! Dilcidio Caldeira from ParanoidBR sent us recent work the company did for MTV Brazil. It’s … Continue reading →

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Lighter side of branding | When knife and fork waltz into the bedroom for some…

Posted on August 14, 2011 by

Like I said, sex and humor always sell! A print ad campaign for La Benedicta Restaurant in Brazil attempts to lure in foodies for Valentine’s Day Romantic Dinner to sample not only appetizing dishes but perhaps to set the mood … Continue reading →

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Quotes + Thoughts | On having a brand soul

Posted on August 9, 2011 by

A great piece I stumbled upon, published in Napa Consultants’ Language of Luxury that talks about the need for brands to have a soul, and how in the case study of “gotta get my hands on” sexy Christian Louboutin high end … Continue reading →

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Lighter side of branding | 350,000 Post It Notes + Imagination = MAGIC!

Posted on August 4, 2011 by

What a little imagination and A LOT of Post It Notes can do!! From the land of Sensual Samba and Sexy Music and Sensational Soccer, Brazil. All put together in a stop animation like you’ve never seen. Fascinating! Brazilian footwear company, Melissa, turned … Continue reading →

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Identity Evolution | Penalty Sports, Brazil

Posted on July 27, 2011 by

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading →

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Logo & Corporate Identity | Random shape doppelgängers

Posted on July 19, 2011 by

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading →

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The state of the global airline industry… growth shifting toward Asia!! [4]

Posted on July 17, 2011 by

Cont’d… Part 3 of 4:  Aviation: Climbing through the clouds, from The Economist paints an excellent current state of the airline and aviation industry. All systems go for continued growth in the Asia Pacific Region, home to China and India … Continue reading →

Posted in Belgium, Brazil, Canada, Chile, China, EU, France, Germany, Greece, India, Ireland, Italy, Latin America, Malaysia, Singapore, Spain, The Netherlands, UAE, UK, USA | Tagged , , , | Leave a comment

The state of the global airline industry… growth shifting toward Asia!! [3]

Posted on July 17, 2011 by

Cont’d… Part 3 of 4:  Aviation: Climbing through the clouds, from The Economist paints an excellent current state of the airline and aviation industry. All systems go for continued growth in the Asia Pacific Region, home to China and India … Continue reading →

Posted in Belgium, Brazil, Canada, Chile, China, EU, France, Germany, Greece, India, Ireland, Italy, Latin America, Malaysia, Singapore, Spain, UAE, UK, USA | Tagged , , , | Leave a comment

The state of the global airline industry… growth shifting toward Asia!! [2]

Posted on July 17, 2011 by

Cont’d… Part 2 of 4:  Aviation: Climbing through the clouds, from The Economist paints an excellent current state of the airline and aviation industry. All systems go for continued growth in the Asia Pacific Region, home to China and India … Continue reading →

Posted in Belgium, Brazil, Canada, Chile, China, EU, France, Germany, Greece, India, Ireland, Italy, Latin America, Malaysia, Singapore, Spain, The Netherlands, UAE, UK, USA | Tagged , , , | Leave a comment