Category Archives: Canada

Car Branding | How Fit fits into your life… [2]

Posted on May 6, 2012 by

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

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Car Branding | How Fit fits into your life… [1]

Posted on May 6, 2012 by

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

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Quotes + Thoughts | Clement Mok on design

Posted on April 17, 2012 by

It’s not rocket science. It’s social science – the science of understanding people’s needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology and psychology. The act of design is structuring and creating that balance. “ ~ … Continue reading →

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Quotes + Thoughts | Clement Mok on innovation

Posted on April 17, 2012 by

People adopt ideas when social, personal, and financial trends intersect – a confluence that may seem random but usually happens ‘by design’. “ ~ Clement Mok, Canadian Graphic Designer & Design Thinker Inspiration: Decision Innovation

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Logo & Corporate Identity | Hub doppelgängers

Posted on April 15, 2012 by

Toronto Pearson International Airport; Fraport, the Airport Services Company that operates Frankfurt International Airport; FrieslandCampina, Dutch Dairy Cooperative, the result of a merge between Royal Friesland Foods and Campina, with brands that include Friesche Vlag, Chocomel, Fristi, Dutch lady, Appelsientje, Milner, … Continue reading →

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Logo & Corporate Identity | Letter “D” doppelgängers

Posted on March 1, 2012 by

The US Democratic Party; DX (The Design Exchange), Canada’s Design Centre and Museum, Toronto; Hotel Derek, Houston, USA; Deutsche Welle, Germany.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and … Continue reading →

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Quotes + Thoughts | On design [1]

Posted on February 23, 2012 by

Design is a behavior, not a department. ~ David Milne, DMD (Design Making a Difference), Toronto, Canada. Inspiration: Goff Gough

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Logo & Corporate Identity | Letter “N” doppelgängers

Posted on February 7, 2012 by

North Star, an Ottawa, Canada-based Utilities Solutions; South African Bank, Nedbank, Nintendo 64 Game System.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates … Continue reading →

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Identity Evolution | North Star, Canada

Posted on February 7, 2012 by

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading →

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Logo & Corporate Identity | Birds of a feather doppelgängers [1]

Posted on January 31, 2012 by

  United Van Lines Moving Co., USA; The Waterways Trust, Scotland, UK; Canadian Wildlife Federation (La Fédération Canadienne de la Faune) . There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse … Continue reading →

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