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Category Archives: Colombia
Lighter side of branding | Making a full loop on the highway
A clever outdoor ad for Mattel’s Hot Wheels toy cars, installed on a highway outside of Bogota, Colombia. Promoting Hot Wheels’ “Loops” racetrack line. From the creative minds of Ogilvy & Mathers, Colombia. Putting up wasn’t an easy task either, as you can … Continue reading
Posted in Ads, TVCs & Commercials, Colombia
Tagged Brand Building, Innovation & Brand Strategy
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Logo & Corporate Identity | Green & Blue doppelgängers
Posted in Canada, Colombia, Indonesia, Japan, Singapore, The Netherlands, UK, USA
Tagged Brand Building, Innovation & Brand Strategy, Logo & Corporate Identity
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Logo & Corporate Identity | Separate at birth?
No, you’re not seeing double, and thinking it’s just two different versions of a logo with the letters, “SWA”. Their country of origin is truly random, the first: “SWA-sembada” business monthly from Indonesia, and SWA Web Development Co from Colombia. … Continue reading
Logo & Corporate Identity | Colorful sphere doppelgängers
What does a French Energy company have to do with a Colombian web developer, and Singapore’s World-Class Airport? They all share a similar logo. French Energy Company, Total; SWA Web Development Co, Colombia; and Singapore Changi Airport. You don’t need … Continue reading
Posted in Colombia, France, Singapore
Tagged Brand Building, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity
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