Category Archives: Denmark

Airline Branding | A sky (and tarmac) full of fascinating brand stories…

Posted on May 6, 2012 by dianhasan

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading →

Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe | Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code | Leave a comment

Logo & Corporate Identity | Green label doppelgängers

Posted on July 27, 2011 by dianhasan

Who’s inspiring whom? The advent of the internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news, are now in cyberspace. All … Continue reading →

Posted in Denmark, UK, USA | Tagged Brand Building, Innovation & Brand Strategy, Logo & Corporate Identity | 5 Comments

Brand Building | More on the compelling role of color [13]

Posted on June 29, 2011 by dianhasan

More on the whimsical subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color GREEN.

Posted in Denmark, Indonesia, Ireland, UK, USA | Tagged Adapting to Foreign Cultures, Brand Building, Color & Brand Building, Culture Code, Identity Evolution, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building | Leave a comment

Infographics | Alcohol consumption and consumer behavior around the world [1]

Posted on June 15, 2011 by dianhasan

Click to Enlarge Via: Methods of Healing View Other Infographics Inspiration: Killer Infographics

Posted in Australia, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Russia, UK | Tagged Adapting to Foreign Cultures, Culture Code, Innovation & Brand Strategy, Role of Culture in Brand-Building | 1 Comment

How much does $1 buy around the world?

Posted on June 9, 2011 by dianhasan

Ever wondered how far your money stretches? The value of money varies across the world. That’s why I was pleasantly surprised to stumble upon a story from Lonely Planet that looked at answering the simple question: “How much is US$1.00 … Continue reading →

Posted in Australia, Austria, Canada, Costa Rica, Croatia, Denmark, Dubai, Egypt, France, Hungary, India, Indonesia, Italy, Portugal, South Korea, Spain, Thailand, The Philippines, UAE, UK, USA, Vietnam | 1 Comment

Brand Building | Color meanings across cultures [White]

Posted on June 6, 2011 by dianhasan

Further blogposts on the subject of intercultural brand-building and the role of color. It never fails to peak my interest, as the human race has been communicating through signs, symbols, shapes, and colors throughout history. And it never ceases to amaze … Continue reading →

Posted in Brand-Building & Culture, China, Denmark, EU, Europe, Innovation & Brand Strategy, Japan, Malaysia, Norway, Singapore, Sweden, UK, USA | Tagged Adapting to Foreign Cultures, Culture Code, Innovation & Brand Strategy, Role of Culture in Brand-Building | Leave a comment

Logo & Corporate Identity | The animal kingdom of logos [2]

Posted on May 24, 2011 by dianhasan

You don’t need to search far and wide to realize that the modern homo sapiensis is inspired by the same thing when it comes to creating logos and corporate identities. The internet has brought the world to our fingertips like … Continue reading →

Posted in Canada, Costa Rica, Croatia, Denmark, Germany, USA | Tagged Brand Building, Innovation & Brand Strategy, Logo & Corporate Identity | 1 Comment

Brand Building | Owning the color blue

Posted on May 13, 2011 by dianhasan

More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and … Continue reading →