Category Archives: Dubai

Brand Building | How to convince New Yorkers of bigger steel birds [2]

Posted on September 2, 2011 by

Continued from the previous post, I wanted to share Emirates Airlines campaign for the launch of their Airbus A380, the biggest commercial plane flying today. This very interesting campaign, pushed all the right buttons in BTL territory, using New York’s … Continue reading →

Posted in Ads, TVCs & Commercials, Dubai, Innovation & Brand Strategy, Uncategorized | Tagged , , , , | Leave a comment

Brand Building | How to convince New Yorkers of bigger steel birds [1]

Posted on September 2, 2011 by

To do anything in New York, especially when it comes to launching a new product or service, one must have guts of steel, a good dose of attitude, and well… deep pockets to pull it off. And the main ingredient … Continue reading →

Posted in Ads, TVCs & Commercials, Brand-Building & Culture, Country, City & Place Branding, Dubai, Innovation & Brand Strategy, Singapore | Tagged , , , , | Leave a comment

Logo & Corporate Identity | Clean letter doppelgängers

Posted on July 24, 2011 by

Who’s inspiring whom?  The advent of the internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news, are now in cyberspace. All … Continue reading →

Posted in Dubai, France, UAE, USA | Tagged , , | Leave a comment

How much does $1 buy around the world?

Posted on June 9, 2011 by

Ever wondered how far your money stretches? The value of money varies across the world. That’s why I was pleasantly surprised to stumble upon a story from Lonely Planet that looked at answering the simple question: “How much is US$1.00 … Continue reading →

Posted in Australia, Austria, Canada, Costa Rica, Croatia, Denmark, Dubai, Egypt, France, Hungary, India, Indonesia, Italy, Portugal, South Korea, Spain, Thailand, The Philippines, UAE, UK, USA, Vietnam | 1 Comment

Logo & Corporate Identity | Bull’s eye doppelgängers [4]

Posted on May 9, 2011 by

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading →

Posted in Canada, China, Dubai, France, Germany, Hungary, Japan, Malaysia, Singapore, The Netherlands, The Philippines, UAE, UK, USA | Tagged , , | 1 Comment

Logo & Corporate Identity | Bull’s eye doppelgängers [3]

Posted on May 9, 2011 by

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading →

Posted in Canada, China, Dubai, France, Germany, Japan, Singapore, The Netherlands, The Philippines, UAE, UK, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Bull’s eye doppelgängers [1]

Posted on May 9, 2011 by

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading →

Posted in Canada, Czech Republic, Dubai, Egypt, France, Germany, Iran, Japan, Singapore, South Africa, The Netherlands, The Philippines, UAE, UK, USA | Tagged , , | Leave a comment