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Category Archives: EU
Lighter side of branding | Giving rain the finger…
In cities like London and Amsterdam where rain is part of daily reality, you might want to resort to this nifty umbrella to keep you dry and make a statement! I sure hope this young thing knows what statement she’s … Continue reading
Logo & Corporate Identity | Four color dot doppelgängers
Who’s inspiring whom? The advent of the internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news, are now in cyberspace. All … Continue reading
Posted in EU, Germany, The Netherlands
Tagged Brand Building, Innovation & Brand Strategy, Logo & Corporate Identity
1 Comment
The state of the global airline industry… growth shifting toward Asia!! [4]
Cont’d… Part 3 of 4: Aviation: Climbing through the clouds, from The Economist paints an excellent current state of the airline and aviation industry. All systems go for continued growth in the Asia Pacific Region, home to China and India … Continue reading
Posted in Belgium, Brazil, Canada, Chile, China, EU, France, Germany, Greece, India, Ireland, Italy, Latin America, Malaysia, Singapore, Spain, The Netherlands, UAE, UK, USA
Tagged Airline Innovation & Brand Strategy, Brand Building, Culture Code, Role of Culture in Brand-Building
Leave a comment
The state of the global airline industry… growth shifting toward Asia!! [3]
Cont’d… Part 3 of 4: Aviation: Climbing through the clouds, from The Economist paints an excellent current state of the airline and aviation industry. All systems go for continued growth in the Asia Pacific Region, home to China and India … Continue reading
Posted in Belgium, Brazil, Canada, Chile, China, EU, France, Germany, Greece, India, Ireland, Italy, Latin America, Malaysia, Singapore, Spain, UAE, UK, USA
Tagged Airline Innovation & Brand Strategy, Brand Building, Culture Code, Role of Culture in Brand-Building
Leave a comment
The state of the global airline industry… growth shifting toward Asia!! [2]
Cont’d… Part 2 of 4: Aviation: Climbing through the clouds, from The Economist paints an excellent current state of the airline and aviation industry. All systems go for continued growth in the Asia Pacific Region, home to China and India … Continue reading
Posted in Belgium, Brazil, Canada, Chile, China, EU, France, Germany, Greece, India, Ireland, Italy, Latin America, Malaysia, Singapore, Spain, The Netherlands, UAE, UK, USA
Tagged Airline Innovation & Brand Strategy, Brand Building, Culture Code, Role of Culture in Brand-Building
Leave a comment
The state of the global airline industry… growth shifting toward Asia!! [1]
Traveling never ceases to amaze me. It’s addictive, it’s exploratory and I’ve found it to be the quintessential tool for self-discovery and understanding where you come from. And of course it’s a given that travel broadens the mind, as we … Continue reading
Posted in Belgium, Brazil, Canada, Chile, China, EU, France, Germany, Greece, India, Ireland, Italy, Latin America, Malaysia, Singapore, Spain, The Netherlands, UAE, UK, USA
Tagged Airline Innovation & Brand Strategy, Brand Building, Culture Code, Role of Culture in Brand-Building
Leave a comment
Logo & Corporate Identity | Letter “F” doppelgängers [1]
If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of … Continue reading
Posted in EU, UK
Tagged Brand Building, Innovation & Brand Strategy, Logo & Corporate Identity
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Brand Building | Color meanings across cultures [White]
Further blogposts on the subject of intercultural brand-building and the role of color. It never fails to peak my interest, as the human race has been communicating through signs, symbols, shapes, and colors throughout history. And it never ceases to amaze … Continue reading
Logo & Corporate Identity | Face doppelgängers
If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of internet, … Continue reading
Posted in Canada, China, EU, France, Germany, Greece, Japan, Norway, Switzerland, UK, USA
Tagged Brand Building, Innovation & Brand Strategy, Logo & Corporate Identity
1 Comment