Category Archives: France

Quotes + Thoughts | Henri Matisse on creativity

Posted on April 16, 2012 by

Creativity takes courage.” ~ Henri Matisse [1869 - 1654] Inspiration: Ali Quote

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Logo & Corporate Identity | Face doppelgängers

Posted on March 28, 2012 by

RATP Régie Autonome des Transports Parisiens (English: Autonomous Operator of Parisian Transports); Hillsboro Women’s Clinic, Oregon. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which … Continue reading →

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Logo & Corporate Identity | Home doppelgängers

Posted on February 7, 2012 by

Stichting Starter, Non Profit Organization for First Homeowners, The Netherlands; Domtar Distribution Group, France; Pardee Home, Home Builders, USA.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which … Continue reading →

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Logo & Corporate Identity | Saintly doppelgängers

Posted on February 4, 2012 by

Transavia Low Cost Carrier (Budget Airline), The Netherlands; The Finance Innovation Lab, USA; a concept for Logo & Brand Identity for Lightswitch Management Consulting, created by Murnane Communications of Long Beach, CA; Transmanche Ferries, UK.  There’s an old French proverb: … Continue reading →

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Quotes + Thoughts | On teaching Social Responsibility in classrooms

Posted on January 31, 2012 by

Our mission is to train those who will grow up to be the adults of tomorrow, those who will live in the world we will leave behind as a legacy, a world they will have to keep shaping and constructing … Continue reading →

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Quotes + Thoughts | On luxury

Posted on October 5, 2011 by

Luxury is the opposite of vulgarity. Luxury is the opposite of status. It is the ability to make a living by being oneself. It is the freedom to refuse to live by habit. Luxury is liberty. Luxury is elegance. True … Continue reading →

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Lighter side of branding | Air France [3]

Posted on September 27, 2011 by

And this one, simply screams subliminal message. The promised calm that awaits when you relax in Air France’s cabin. Really? Well it’s a gorgeous attempt anyway, it could very well be a TVC for Hallmark Cards, Camomile Tea or something … Continue reading →

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Lighter side of branding | Air France [2]

Posted on September 27, 2011 by

Air France again, this time it takes a rather funny angle. Notice how the clouds mesh into the scene.

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Lighter side of branding | Air France [1]

Posted on September 27, 2011 by

Another Air France TVC. Beautiful production, clearly positioning the airline as one that understands globalization, and the diverse needs of various demographics, from Business Travelers to Families, and Tourists seeking new horizons. Warm, emotional, and delivering a promise of magic … Continue reading →

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Lighter side of branding | Leave it to the French for gorgeous imagery [3]

Posted on September 27, 2011 by

This is the main page of Air France website. The model is of course oh so French, channeling a certain tomboy Audredy Hepburn look. But pay close attention to the little touches… like the Eiffel Tower earring, which makes it … Continue reading →

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