Category Archives: Germany

Airline Branding | Giving the steel bird a face…

Posted on May 7, 2012 by dianhasan

When talking about the spectacular growth of LCCs (Budget Carriers), it’s interesting to note that they have turned the airline industry completely upside down. Their impact has been felt by both passengers (more of mankind can now afford to fly), … Continue reading →

Posted in Germany, Mexico, South Africa, Thailand, USA | Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code | Leave a comment

Airline Branding | A sky (and tarmac) full of fascinating brand stories…

Posted on May 6, 2012 by dianhasan

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading →

Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe | Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code | Leave a comment

Logo & Corporate Identity | Hub doppelgängers

Posted on April 15, 2012 by dianhasan

Toronto Pearson International Airport; Fraport, the Airport Services Company that operates Frankfurt International Airport; FrieslandCampina, Dutch Dairy Cooperative, the result of a merge between Royal Friesland Foods and Campina, with brands that include Friesche Vlag, Chocomel, Fristi, Dutch lady, Appelsientje, Milner, … Continue reading →

Posted in Canada, Germany, The Netherlands | Tagged Brand Building, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity | Leave a comment

Logo & Corporate Identity | Letter “D” doppelgängers

Posted on March 1, 2012 by dianhasan

The US Democratic Party; DX (The Design Exchange), Canada’s Design Centre and Museum, Toronto; Hotel Derek, Houston, USA; Deutsche Welle, Germany. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and … Continue reading →

Posted in Canada, Germany, USA | Tagged Brand Building, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity | Leave a comment

Lighter side of branding | VW’s pooch choir

Posted on February 11, 2012 by dianhasan

This TVC ran during the 2012 Superbowl. VW‘s campaign this year focused on canines. If you remember last year’s VW TVC which came out a winner, as a YouTube sensation even before the Superbowl was aired. That TVC featured a … Continue reading →

Posted in Ads, TVCs & Commercials, Germany, USA | Tagged Brand Building, Culture Code, Innovation & Brand Strategy | 1 Comment

Logo & Corporate Identity | Let all the “U’s” unite!

Posted on January 27, 2012 by dianhasan

Unified Grocers of California; U Bahn (Underground Rail) Subway, Berlin, Germany (similar signs can be found in other German-speaking cities, including Munich, Frankfurt, Nuremberg; and Vienna, Austria; University of South Dakota, Beacom school of Business. There’s an old French proverb: … Continue reading →

Posted in Germany, USA | Tagged Brand Building, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity | Leave a comment

Logo & Corporate Identity | Red triangle doppelgängers

Posted on January 19, 2012 by dianhasan

Active Skateboards and Active Wear; Reebok Crossfit. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay … Continue reading →

Posted in Germany, USA | Tagged Brand Building, Culture Code, Innovation & Brand Strategy | Leave a comment

Logo & Corporate Identity | Bear doppelgängers [1]

Posted on December 26, 2011 by dianhasan

Jack Nicklaus Golf designed by Walczy + Hamilton Brand Design, Annapolis, Maryland; Bear County, Cabins & Outdoor Leisure Structures, The Netherlands; CSEA (California School Employees Association); Bear Smart Durango, Bear Conservation Program, Colorado; Bear Paw Paperworks; California-based Bank of the West; the United Russia Party; Montana-based Bear … Continue reading →