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- Quotes + Thoughts | Lincoln on molding your own destiny
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- Brand Building | How to compete in a free info-fueled world
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Category Archives: India
Friedman: How India Innovates, when IT and ET join forces with ID
One of my favorite thought leaders and authors, Tom Friedman, continues to observe the world of global business and write about his insights. The latest is this New York Times article of February 12, “When E.T. and I.T. Meet ID“. … Continue reading
Logo + Corporate Identity | Logo morphing
It’s always a pleasant surprise to find other bloggers who follow logos and corporate identity as incessantly as I am. So just for shits and giggles (to borrow an expression that my teenage sons often use), I’m posting Logo Transformations … Continue reading
Logo + Corporate Identity | Blue streaks galore [1]
CSR Plc, UK; VIPAR Heavy Duty, USA; Brandt Engineering, a company that designs, builds, services and retrofits energy-efficient building systems; Air Force Federal Credit Union, USA; Aloha Federal Credit Union, HI, USA; Northern Light Venture Capital Firm, Shanghai, China; Dean Pumps, … Continue reading
Logo + Corporate Identity | Blue Quadrants
Equity Office, US-based office property search engine, careers and investor relations; Provident Credit Union, San Francisco Bay Area; Hochschule Niederrhein (Niederrhein University of Applied Sciences), Germany; Quadrant Plastic Engineering, Lenzburg, Switzerland; AGX Axis Graphics, online image bank by Prague-based photographer and graphic … Continue reading
Logo + Corporate Identity | Enclosed bars
Australia-based Wilson Parking; Bank Windhoek, Namibia. Banco Fiat, Brazil, FAGOR Kitchen Equipment, Spain. Rudder Property Group, NYC-based Commercial Real Estate Brokerage Firm; Millpark Business School, Johannesburg, South Africa; NSS Labs, Test-Based Research & Advisory Services, Carlsbad, CA. Jakarta-based Bank DKI, … Continue reading
Posted in Argentina, Australia, Brazil, China, Germany, Hong Kong, India, Indonesia, Italy, Saudi Arabia, South Africa, Spain, Switzerland, UK, USA
Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building
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Quotes + Thoughts | George Bernard Shaw on apathy
“The worst sin towards our fellow creatures is not to hate them, but to be indifferent to them: that’s the essence of inhumanity” ~ George Bernard Shaw [1856 – 1950], Irish playwright and a co-founder of the London School of … Continue reading
Posted in India, Ireland, Quotes & Thoughts
Tagged Culture Code, Innovation & Brand Strategy, Quotes & Thoughts, Words of Wisdom
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Lighter side of branding | Because we all lust for what we don’t have
This TVC caught my attention for its “On Code” universal human trait: our desire to want things we cannot have. This may appear negative, but it was nicely captured by this Indian TVC for Max New York Life Insurance. All … Continue reading
Quotes + Thoughts | Gandhi on ethical business
It is difficult, but not impossible, to conduct strictly honest business.” ~ Gandhi [1869 - 1948]
Destination Branding | Creating a Country’s positive image [2]
Many consider The Incredible India Tourism Campaign to be the most successful nation branding effort in recent times. The multi-year and multi-million dollar campaign has been responsible for helping create a more positive image for India, from a country better … Continue reading
Destination Branding | Creating a Country’s positive image [1]
Many consider The Incredible India Tourism Campaign to be the most successful nation branding effort in recent times. The multi-year and multi-million dollar campaign has been responsible for helping create a more positive image for India, from a country better … Continue reading
