Category Archives: Indonesia

Airline Branding | A sky (and tarmac) full of fascinating brand stories…

Posted on May 6, 2012 by

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading →

Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe | Tagged , , , | Leave a comment

Logo & Corporate Identity | Colored yarn doppelgängers

Posted on April 11, 2012 by

Jakarta-based Lintasarta; IT Solutions Co. that started life as systems provider for Indonesia’s fledgling ATM Services, connecting ATMs across the vast archipelago. Today this subsidiary of State-Owned Telecom giant, INDOSAT has evolved into an integrated IT Solutions Provider. And the international … Continue reading →

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Logo & Corporate Identity | Leaf doppelgängers

Posted on April 11, 2012 by

Jakarta-based Setia Mitra Hospital; New York City-based Health Food Restaurant Chain, Energy Kitchen; Adroit Designers, Rhode Island.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which … Continue reading →

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Lighter side of branding | Indonesia, the world’s best-kept secret

Posted on March 25, 2012 by

The brand that commissioned this TVC is less important, just pay attention to the imagery of Indonesia’s diverse natural offering. The scale and breadth is simply breathtaking. The good news is that Indonesia‘s relatively undiscovered. Yes, there’s of course Bali, … Continue reading →

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Logo & Corporate Identity | Birds of a feather doppelgängers [3]

Posted on March 25, 2012 by

Garuda Indonesia Airlines; United Van Lines, Moving & Logistics, USA; Nawras Telecommunications, Oman, UAE; Municipal Library of the City of Darien, Connecticut, USA;  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French … Continue reading →

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Stats + Figs | Indonesia’s Digital Media Explosion [2]

Posted on February 8, 2012 by

Inspiration: Penn Olson

Posted in ICT (Information and Communication Technologies), Indonesia, Innovation, Social Media | Tagged , , , , , | Leave a comment

Stats + Figs | Indonesia’s Digital Media Explosion [1]

Posted on February 8, 2012 by

Indonesia is a treasure trove of mind-boggling, logic-defying stats. From the superlatives, as home to the world’s 4th largest population, to its biggest archipelago. A quick peek into the intangible cyberspace, specifically in digital, as this infographic demonstrates, there’s a … Continue reading →

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Stats + Figs | Indonesia’s creative industry

Posted on February 8, 2012 by

Indonesia’s creative industries account for almost 5% of the country’s GDP and employs 3.7 million people. Between 2006 and 2008, the fashion industry alone grew 30%. ~ AFAR Travel Magazine, January/February Edition 2012

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Brand-Building | The Art of Taglines, Slogans, and Mottos…

Posted on February 1, 2012 by

I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading →

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Lighter side of branding | The romanticized ideal of a successful Indonesian family

Posted on January 31, 2012 by

A TVC for one of Indonesia’s largest banks, PermataBank, for their campaign “Jutaan Keluarga. Satu Bank” (“Millions of Families. One Bank”). In the highly competitive Indonesian banking landscape, Jakarta-based PermataBank is positioning its brand as one that understands families. Granted, … Continue reading →

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