Category Archives: Innovation & Brand Strategy

Infographics | How to seek and engage Brand Advocates

An interesting piece and accompanying infographic on Brand Advocates and how Brand Owners and Brand Builders should approach them for their invaluable role in today’s social media-driven consumer landscape. Written by Pat McCarthy of WOM (Word of Mouth), as published … Continue reading

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It’s prudent to take a pause and think about YOUR business for a change…

Running any business, especially start up companies, is often more about, well… “running it”! In full throttle, in a mad marathon to chase new business and work with clients, vendors, your team, and everyone else involved in your business. Dealing … Continue reading

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Brand Builders and their Craft | On designing Brands that satisfy all stakeholders

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; The Brand-Owners; and The Brand Audience (yes, the consumers). But there is a 3rd party, which acts as a … Continue reading

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Brand Builders and their Craft | On attaining Brand Love

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; The Brand-Owners; and The Brand Audience (yes, the consumers). But there is a 3rd party, which acts as a … Continue reading

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Brand Builders and their Craft | On Importance of Brand Design

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; The Brand-Owners; and The Brand Audience (yes, the consumers). But there is a 3rd party, which acts as a … Continue reading

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Let the spotlight shine on true home-bred design talent from Bali [3]

Still on Yoka Sara and the brainchild of his creative design mind. This creation, Villa La Trä, is an exclusive hideaway villa in secluded area of Canggu Beach, just North of Seminyak.

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Let the spotlight shine on true home-bred design talent from Bali [2]

Continued from my previous blog post, here’s a peek into Yoka Sara‘s talent, via his partial portfolio, like this splendid dwelling he designed for Italian businessman Alberto Agazzi called Kayu Aga. Yoka’s flair for using natural materials, like bamboo (in … Continue reading

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Let the spotlight shine on true home-bred design talent from Bali [1]

It’s a breath of fresh air to see great design talent coming from the Isle of Paradise, Bali. With it’s global popularity, and no easing in sight, Bali’s has gained a solid reputation as a world-class destination with accommodations and … Continue reading

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Brand Builders and their Craft | On Brand Storytelling

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; The Brand-Owners; and The Brand Audience (yes, the consumers). But there is a 3rd party, which acts as a … Continue reading

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Food Trucks, the hottest trend in US Restaurant Industry

There’s no doubting the recession has seen gloom and doom, but as with everything in life, there’s always hope, and in the case of business – some bright sparks that have found their growth in the most dire of times. … Continue reading

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