Category Archives: Innovation & Brand Strategy

Social Entrepreneurship | Because innovative thinking knows no borders and can be nurtured anywhere.

Posted on January 30, 2013 by

I was instantly drawn to the organization’s website when I read the following two paragraphs: “to create an ecosystem of entrepreneurship and social innovation for scientists, technologists and engineers in the Middle East and beyond.” “We envision a world in … Continue reading →

Posted in ICT (Information and Communication Technologies), Innovation & Brand Strategy, Saudi Arabia | Tagged , , , , , , | Leave a comment

Lighter side of branding | Reaching out to underachievers and spreading the gospel of critical thinking

Posted on January 22, 2013 by

I was drawn to the great logo design before even knowing what the organization did. Turns out it’s a fascinating organization, based in Kansas City, Missouri, that lofty idealism to help urban kids and underperforming young adults. Their mission is … Continue reading →

Posted in Innovation & Brand Strategy, USA | Tagged , | Leave a comment

Brand building | The fundamental essence of it…

Posted on January 20, 2013 by

At its very core, Brand Building is all the effort you take to make your product and service stand out in a crowded marketplace. How to make it become the chosen one, the product or service the customer chooses, the … Continue reading →

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Infographics | How to seek and engage Brand Advocates

Posted on February 8, 2012 by

An interesting piece and accompanying infographic on Brand Advocates and how Brand Owners and Brand Builders should approach them for their invaluable role in today’s social media-driven consumer landscape. Written by Pat McCarthy of WOM (Word of Mouth), as published … Continue reading →

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It’s prudent to take a pause and think about YOUR business for a change…

Posted on September 29, 2011 by

Running any business, especially start up companies, is often more about, well… “running it”! In full throttle, in a mad marathon to chase new business and work with clients, vendors, your team, and everyone else involved in your business. Dealing … Continue reading →

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Brand Builders and their Craft | On designing Brands that satisfy all stakeholders

Posted on September 22, 2011 by

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; The Brand-Owners; and The Brand Audience (yes, the consumers). But there is a 3rd party, which acts as a … Continue reading →

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Brand Builders and their Craft | On attaining Brand Love

Posted on September 22, 2011 by

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; The Brand-Owners; and The Brand Audience (yes, the consumers). But there is a 3rd party, which acts as a … Continue reading →

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Brand Builders and their Craft | On the Importance of Brand Design

Posted on September 22, 2011 by

To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; The Brand-Owners; and The Brand Audience (yes, the consumers). But there is a 3rd party, which acts as a … Continue reading →

Posted in Design, Innovation & Brand Strategy | Tagged , , , , | Leave a comment

Let the spotlight shine on true home-bred design talent from Bali [3]

Posted on September 18, 2011 by

Still on Yoka Sara and the brainchild of his creative design mind. This creation, Villa La Trä, is an exclusive hideaway villa in secluded area of Canggu Beach, just North of Seminyak.

Posted in Architecture & Design, Bali, Indonesia, Innovation & Brand Strategy | Tagged , , , , , | Leave a comment

Let the spotlight shine on true home-bred design talent from Bali [2]

Posted on September 17, 2011 by

Continued from my previous blog post, here’s a peek into Yoka Sara‘s talent, via his partial portfolio, like this splendid dwelling he designed for Italian businessman Alberto Agazzi called Kayu Aga. Yoka’s flair for using natural materials, like bamboo (in … Continue reading →

Posted in Architecture & Design, Bali, Indonesia, Innovation & Brand Strategy | Tagged , , , , , | Leave a comment