Category Archives: Italy

Airline Branding | A sky (and tarmac) full of fascinating brand stories…

Posted on May 6, 2012 by

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading →

Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe | Tagged , , , | Leave a comment

Quotes + Thoughts | Michelangelo on going beyond the exterior

Posted on April 13, 2012 by

What spirit is so empty and blind, that it cannot recognize the fact that the foot is more noble than the shoe, and skin more beautiful than the garment with which it is clothed.”   ~ Michelangelo [1475 – 1564] … Continue reading →

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Quotes + Thoughts | Michelangelo on managing expectations

Posted on April 13, 2012 by

The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” ~ Michelangelo [1475 – 1564] Inspiration: Man Made

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Quotes + Thoughts | On branding [3]

Posted on January 20, 2012 by

Inspiration: Zoo Tool

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Quotes + Thoughts | On Design Definition

Posted on September 29, 2011 by

Thinking about meanings instead of features, searching for radical changes instead of improvements, proposing visions instead of satisfying existing needs… can be nurtured only by top executives. ~ Design-Driven Innovation, Roberto Verganti Inspiration: Rainwillow

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From the genius design mind of Shigeru Ban

Posted on September 19, 2011 by

Japanese Architect Shigeru Ban is renown for his austere simple lines (well… he’s Japanese right?) and his generous use of natural materials (another Japanese trait right?).  Particularly paper and bamboo! Here’s a glimpse into his creative mind. Bianimale: Exhibition Design … Continue reading →

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Lighter side of branding | Saying more with less [1]

Posted on September 5, 2011 by

In design, there’s a school of thought that advocates “less is more”. First coined by German architect Ludwig Mies van der Rohe (1886-1969), minimalism is seen as communicating aesthetics in a pared down, clean lines, and simplicity that distinguishes modernism. In … Continue reading →

Posted in Ads, TVCs & Commercials, Architecture & Design, Austria, Brand-Building & Culture, Italy, UK, USA | Tagged , , , , | 2 Comments

Street-level branding | Understanding consumer behavior and changing trends

Posted on August 15, 2011 by

No this is not somewhere in Europe! I spotted it at Residence Inn parking lot near LAX. Recent report suggests American car buyers growing fonder of smaller, more fuel-efficient cars. Here’s proof! PS: US Sales of the new FIAT 500 … Continue reading →

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These luminaries were trailblazers in branding…

Posted on August 9, 2011 by

Quick, what do Leonardo da Vinci, Oprah, Martin Luther, Dr. King, Michelangelo, and Emeril Lagasse, all have in common? They all had the heads up on branding, and understood the compelling power contained therein. It’s an interesting argument built by … Continue reading →

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Logo & Corporate Identity | Connected letter doppelgängers

Posted on August 9, 2011 by

The Documentary Organization of Canada (DOC); The Office of Government Commerce (OGC), UK; the new FIAT 500 that marked the re-entry into the US market in 2011, after an absence of a few decades. There’s an old French proverb: “Plus ça … Continue reading →

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