Category Archives: Japan

Quotes + Thoughts | Dream on… it will take you far [2]

Posted on May 10, 2012 by dianhasan

Have you ever written on a banana in biro? Its crazy but it works like a dream. You wish all writing could be this way. It flows. It’s smooth. It’s sensual. You get the urge to write poems; sonnets; odes … Continue reading →

Posted in Ads, TVCs & Commercials, Japan, Quotes & Thoughts | Tagged Brand Storytelling, Culture Code, Innovation & Brand Strategy, Quotes & Thoughts, Story, Words of Wisdom | Leave a comment

Quotes + Thoughts | Dream on… it will take you far [1]

Posted on May 10, 2012 by dianhasan

To anyone who ever had an idea turned down; who went back to the drawing board after being told that it will never work; who could so easily have given up, but kept persevering; who knew that failure was just … Continue reading →

Posted in Japan, Quotes & Thoughts | Tagged Brand Storytelling, Culture Code, Innovation & Brand Strategy, Quotes & Thoughts, Story, Words of Wisdom | Leave a comment

Automotive Branding | The Power of Dreams… and the guts to pursue them

Posted on May 8, 2012 by dianhasan

Honda is a well-known Japanese brand that comes with a pedigree all its own. Honda traces its DNA to its founder, the ever inquisitive Soichiro Honda, who many have called Japan’s Edison. Without his tenacity and wit, there would be … Continue reading →

Posted in Ads, TVCs & Commercials, Japan, Spain | Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code | Leave a comment

Automotive Branding | How to communicate all the wonderful things you make (including cars and more…

Posted on May 7, 2012 by dianhasan

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →