Category Archives: Japan

Lighter side of branding | Great graphics never fail to attract… [3]

Posted on February 5, 2013 by

And yet another one. This is for Mazda’s biggest from her SUV line-up, the 7-seater Mazda CX-9. Taken from their “Incredible World” campaign. The graphics quite nice.

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Lighter side of branding | Great graphics never fail to attract… [2]

Posted on February 5, 2013 by

Here’s another great example of graphics and animation galore. This one’s for Mazda CX-5 SUV.

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Logo + Corporate Identity | Logo morphing

Posted on January 8, 2013 by

It’s always a pleasant surprise to find other bloggers who follow logos and corporate identity as incessantly as I am. So just for shits and giggles (to borrow an expression that my teenage sons often use), I’m posting Logo Transformations … Continue reading →

Posted in India, Japan, Logo & Corporate Identity Makeover, Portugal, Puerto Rico, Russia, Turkey, UK, USA | Tagged , , , , , , | Leave a comment

Logo & Corporate Identity | Round red doppelgängers [2]

Posted on November 28, 2012 by

To see other posts in the “Round red doppelgängers” series, please click here.

Posted in Argentina, Australia, Brazil, Canada, Chile, China, Colombia, Costa Rica, Czech Republic, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Hong Kong, Indonesia, Italy, Japan, Nicaragua, Nigeria, Panama, Paraguay, Peru, Puerto Rico, Singapore, Spain, UK, Uruguay, USA, Zimbabwe | Tagged , , , , , | Leave a comment

Lighter side of branding | In pursuit of the finer things in life…

Posted on November 4, 2012 by

I like this TVC for this marquee from Japan that made a conscious decision in 1989 to challenge the dominance of European and American luxury car brands. The brand is a no brainer, we all know who it is, but … Continue reading →

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Lighter side of branding | Crowdsourcing for naming the plural form of Prius

Posted on October 30, 2012 by

You’ll remember my previous post on Toyota’s tapping into Social Media to help them decide on the plural form of Prius. This crowdsourcing approach was taken in two markets; the US and UK in 2011 and 2012 respectively. So it’s … Continue reading →

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Lighter side of branding | 2013 Lexus GS

Posted on October 29, 2012 by

Car ads are interesting to watch as the brand builders know that we all have emotional bonds with our cars, and buying decisions are made beyond the functionality that the vehicles promise. Admittedly we all lust for them. It’s more … Continue reading →

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Lighter side of branding | Prius’ “hum” TVC

Posted on October 29, 2012 by

The world’s best-selling hybrid vehicle, the Prius from Toyota, is also the pioneer of this type of hybrid/electric engine genre. So what do you do with a vehicle that is that popular? If you’re Toyota, you’d expand the families. As … Continue reading →

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Lighter side of branding | Leaving obsolete technology in the dust

Posted on October 29, 2012 by

I love the opening scene in this TVC for the 2013 Lexus GS, where it shows all the obsolete technology of the past, including: a gargantuan-sized mobile phone (remember that brick phone? And it was bloody expensive too!); a Sony … Continue reading →

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Quotes + Thoughts | Dream on… it will take you far [2]

Posted on May 10, 2012 by

Have you ever written on a banana in biro? Its crazy but it works like a dream. You wish all writing could be this way. It flows. It’s smooth. It’s sensual. You get the urge to write poems; sonnets; odes … Continue reading →

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