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- One daring real estate + resort concept indeed. Funtasy, proposed eco pleasure island near S'pore funtasyisland.com/overview.html 1 month ago
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Category Archives: Mexico
Logo + Corporate Identity | Geometric exploration [3]
ACATS, Oracle Database Solutions, Belgium; Wachovia Bank (which is now part of Wells Fargo Banking Group), USA; Park Ridge Construction, Fort Saskatchewan, Alberta, Canada; Top Tech Execs Awards, an annual event organized by San Diego Magazine, CA, USA; Iron Mountain, Information Storage & … Continue reading
Logo + Corporate Identity | Geometric exploration [2]
Duran Machinery Manufacturer of high quality Folder Gluers, USA; Mercury Credit Card Payment Solutions; IFFO, Diversified UAE-based Business Group of FMCG (Fast Moving Consumer Goods) and other business ventures; Brookfield Homes, US-based Homebuilders; Home Builders Association of Metropolitan Harrisburg, Harrisburg, PA, … Continue reading
Posted in Argentina, Australia, Belgium, Canada, Czech Republic, Ecuador, France, Germany, Hungary, Ireland, Italy, Mexico, Poland, Romania, Russia, Singapore, Slovakia, South Korea, Spain, The Netherlands, UAE, UK, USA
Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building
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Airline Branding | Giving the steel bird a face…
When talking about the spectacular growth of LCCs (Budget Carriers), it’s interesting to note that they have turned the airline industry completely upside down. Their impact has been felt by both passengers (more of mankind can now afford to fly), … Continue reading
Posted in Germany, Mexico, South Africa, Thailand, USA
Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code
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Airline Branding | A sky (and tarmac) full of fascinating brand stories…
As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading
Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe
Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code
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Lighter side of branding | Graphics galore [28]
Cute, adorable, and some decent graphics too for Bimbo, the Mexico-based food and baked goods giant.
Posted in Ads, TVCs & Commercials, Mexico, USA
Tagged Brand Building, Culture Code, Innovation & Brand Strategy
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Logo & Corporate Identity | Letter “G” doppelgängers
Guaranty Bank, Brown Deer, WI, USA; Central Parking Systems, Mexico. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, … Continue reading
Posted in Mexico, USA
Tagged Brand Building, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity
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Logo & Corporate Identity | Intricate geometry doppelgängers
Central Parking System, USA (and its Mexican subsidiary); Huntington Bank, USA. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, … Continue reading
Posted in Mexico, USA
Tagged Brand Building, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity
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Street-level branding | “Hecho en Mexico” Coke… the true “Real Thing”
For years, die hard Coke aficionados secretly have been getting their hands on the classic glass bottled Coke from Mexico. Many claim it’s the most original Coke, like the good old days! Finally it’s available now. Spotted @ Mobil Gas … Continue reading
Destination & Place Branding | Taxis as unique as their host cities
I’ve always wanted to blog about taxis from around the world but never got around to complete the research, so I was happy to have stumbled upon this Yellow Cab City Poster series from Antrepo Design. Albeit only featuring taxis … Continue reading
Logo & Corporate Identity | Double stripe doppelgängers
Mexican Cement player, CEMEX; French Apparel Brand, Daniel Hechter; and Dodge‘s redesigned logo. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, … Continue reading
Posted in France, Mexico, USA
Tagged Brand Building, Innovation & Brand Strategy, Logo & Corporate Identity
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