Category Archives: Mexico

Airline Branding | Giving the steel bird a face…

Posted on May 7, 2012 by

When talking about the spectacular growth of LCCs (Budget Carriers), it’s interesting to note that they have turned the airline industry completely upside down. Their impact has been felt by both passengers (more of mankind can now afford to fly), … Continue reading →

Posted in Germany, Mexico, South Africa, Thailand, USA | Tagged , , , | Leave a comment

Airline Branding | A sky (and tarmac) full of fascinating brand stories…

Posted on May 6, 2012 by

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading →

Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe | Tagged , , , | Leave a comment

Lighter side of branding | Graphics galore [28]

Posted on April 22, 2012 by

Cute, adorable, and some decent graphics too for Bimbo, the Mexico-based food and baked goods giant.

Posted in Ads, TVCs & Commercials, Mexico, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Letter “G” doppelgängers

Posted on January 31, 2012 by

Wisconsin-based Guaranty Bank; Central Parking Systems, Mexico.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we … Continue reading →

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Street-level branding | “Hecho en Mexico” Coke… the true “Real Thing”

Posted on September 30, 2011 by

For years, die hard Coke aficionados secretly have been getting their hands on the classic glass bottled Coke from Mexico. Many claim it’s the most original Coke, like the good old days! Finally it’s available now. Spotted @ Mobil Gas … Continue reading →

Posted in Brand-Building & Culture, Mexico, USA | Tagged , , , , | Leave a comment

Destination & Place Branding | Taxis as unique as their host cities

Posted on September 4, 2011 by

I’ve always wanted to blog about taxis from around the world but never got around to complete the research, so I was happy to have stumbled upon this Yellow Cab City Poster series from Antrepo Design. Albeit only featuring taxis … Continue reading →

Posted in Brand-Building & Culture, Mexico, Turkey, UK, USA | Tagged , , , , | Leave a comment

Logo & Corporate Identity | Double stripe doppelgängers

Posted on August 24, 2011 by

Mexican Cement player, CEMEX; French Apparel Brand, Daniel Hechter; and Dodge‘s redesigned logo.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, … Continue reading →

Posted in France, Mexico, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Umlaut face doppelgängers

Posted on August 12, 2011 by

Face Charity, UK; Fünf Wines, German Riesling, CA; Fabreze Room Freshener’s “Breathe Happy” Campaign; NÜ Car Rentals, International Rental Car Consortium, Mexico; Mikind Charitable Drive.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely … Continue reading →

Posted in Mexico, UK, USA | Tagged , , | Leave a comment

From inspiration to creation | Identity inspired by Sushi

Posted on August 4, 2011 by

Inspiration arrives unannounced, when least expected. It can come from anywhere, at the drop of a hat. It primarily derives from our immediate surrounding, triggering our brain-box to identify new solutions, give us a different angle of viewing a challenge, … Continue reading →

Posted in Mexico, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Square mosaic doppelgängers

Posted on July 19, 2011 by

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading →

Posted in Canada, China, Finland, France, Germany, Mexico, The Netherlands, UK, USA | Tagged , , | Leave a comment