Category Archives: New Zealand

Airline Branding | How ’bout some Kiwi humor? [5]

Posted on May 2, 2012 by

And this is the TVC that got so much attention in social media and the blogosphere! It got people talking over so much skin being revealed in a Airline commercial. And of course Air New Zealand got heads turning, and … Continue reading →

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Airline Branding | How ’bout some Kiwi humor? [4]

Posted on May 2, 2012 by

Air New Zealand’s In-Flight Safety Instruction Video from their “Bare Essentials” campaign. Body painted flight crew and airport staff star in the newly the new Bare Essentials of Safety video, created exclusively for the carrier’s domestic flights.   The tongue-in-cheek … Continue reading →

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Airline Branding | How ’bout some Kiwi humor? [3]

Posted on May 2, 2012 by

Air New Zealand has taken up the challenge from the Elave Nothing to Hide nudity campaign with their own version of “Nothing to Hide”, featuring eight Air New Zealand staff wearing nothing but body paint. The campaign is designed to … Continue reading →

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Airline Branding | How ’bout some Kiwi humor? [2]

Posted on May 2, 2012 by

How do you entice Californians to visit far-away-but-gorgeously beautiful New Zealand, on her flag carrier, Air New Zealand? By suggesting that every Californian who visits the antipodean nation famous for her adventure sports and Lord of the Ring backdrop, will … Continue reading →

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Airline Branding | How ’bout some Kiwi humor? [1]

Posted on May 2, 2012 by

A great print ad for Air New Zealand with children’s story book-like illustration to promote their new lie-flat business class seats. Design: Little Giants, Sydney, Australia. Inspiration: Little Giants Agency, Sydney, Australia

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Lighter side branding | How to best present a brand portfolio

Posted on February 13, 2012 by

Watch this! Grossly entertaining! Especially toward the end. A fantastic way of presenting a full line of “toys” in your portfolio! And Honda has certainly earned her bragging rights! The TVC was shot in New Zealand. Pay attention to the … Continue reading →

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Lighter side of branding | A bug, a feijoa and a Kiwi tribute to an advertising pioneer

Posted on August 24, 2011 by

Two things drew me to this ad: the quintessential VW Beetle and the title “Feijoa”. I immediately thought it was a Brazilian print ad. I mad such quick association knowing that VW has a dominant presence in the automotive landscape … Continue reading →

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Logo & Corporate Identity | Scribble doppelgängers

Posted on August 10, 2011 by

Sparx Street Beats, a Program from Downtown Cleveland Alliance; New Zealand Telecom. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more … Continue reading →

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From inspiration to creation | Identity inspired by a clothes hanger

Posted on August 6, 2011 by

Inspiration arrives unannounced, when least expected. It can come from anywhere, at the drop of a hat. It primarily derives from our immediate surrounding, triggering our brain-box to identify new solutions, give us a different angle of viewing a challenge, … Continue reading →

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Logo & Corporate Identity | Leaf trio doppelgängers

Posted on August 1, 2011 by

If you think logos and corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over.  Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Or copycats? Hey, in … Continue reading →

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