Category Archives: Portugal

Logo & Corporate Identity | Embellished letter doppelgängers

Posted on February 23, 2012 by

Unilever, Anglo-Dutch multinational consumer goods company, the world’s third-largest consumer goods company in the world by revenues (after Procter & Gamble and Nestlé); FADU (Federação Académica do Desporto Universitário), Portugues University Sports Federation. There’s an old French proverb: “Plus ça … Continue reading →

Posted in Portugal, The Netherlands, UK | Tagged , , , | Leave a comment

Identity Evolution | EDP (Energias de Portugal)

Posted on July 25, 2011 by

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading →

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Identity Evolution | BCP (Banco Comercial Português), Portugal

Posted on July 25, 2011 by

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading →

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Logo & Corporate Identity | Separated at birth?

Posted on July 17, 2011 by

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence?  Hey, in the era of … Continue reading →

Posted in Belgium, Portugal, USA | Tagged , , | Leave a comment

How much does $1 buy around the world?

Posted on June 9, 2011 by

Ever wondered how far your money stretches? The value of money varies across the world. That’s why I was pleasantly surprised to stumble upon a story from Lonely Planet that looked at answering the simple question: “How much is US$1.00 … Continue reading →

Posted in Australia, Austria, Canada, Costa Rica, Croatia, Denmark, Dubai, Egypt, France, Hungary, India, Indonesia, Italy, Portugal, South Korea, Spain, Thailand, The Philippines, UAE, UK, USA, Vietnam | 1 Comment

Brand Building | Color meanings across cultures [Orange]

Posted on June 6, 2011 by

Further blogposts on the subject of intercultural brand-building and the role of color. It never fails to peak my interest, as the human race has been communicating through signs, symbols, shapes, and colors throughout history. And it never ceases to amaze … Continue reading →

Posted in Australia, Brand-Building & Culture, China, Hong Kong, India, Innovation & Brand Strategy, LIberia, Portugal, Spain, Taiwan, The Netherlands, Zimbabwe | Tagged , , , | Leave a comment

Brand Building | Owning the color pink

Posted on May 13, 2011 by

More on the role of color and branding. The two are inseparable. Without spending too much about it, as I’ve covered it in depth, especially when “culture” is thrown in, and the whole “brew” becomes a very interesting concoction (and … Continue reading →

Posted in Belgium, Germany, Japan, Portugal, UK, USA | Tagged , , , , | 1 Comment

Logo & Corporate Identity | Separated at birth?

Posted on May 10, 2011 by

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of internet, … Continue reading →

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Logo & Corporate Identity | Smiley face galore

Posted on May 10, 2011 by

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of internet, … Continue reading →

Posted in Argentina, Australia, Belgium, Canada, Czech Republic, France, Germany, Indonesia, Ireland, Italy, Latvia, Mexico, Portugal, Russia, Singapore, South Korea, Spain, Thailand, The Netherlands, Turkey, UK, USA | Tagged , , | 3 Comments

Logo & Corporate Identity | Origami doppelgängers

Posted on April 18, 2011 by

If you think logos and corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Or copycats? Hey, in … Continue reading →

Posted in Brazil, Germany, Hong Kong, Portugal, Switzerland, UK, Ukraine | Tagged , , | Leave a comment