Category Archives: Social Media

Infographics | How to seek and engage Brand Advocates

Posted on February 8, 2012 by

An interesting piece and accompanying infographic on Brand Advocates and how Brand Owners and Brand Builders should approach them for their invaluable role in today’s social media-driven consumer landscape. Written by Pat McCarthy of WOM (Word of Mouth), as published … Continue reading →

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Stats + Figs | Indonesia’s Digital Media Explosion [2]

Posted on February 8, 2012 by

Inspiration: Penn Olson

Posted in ICT (Information and Communication Technologies), Indonesia, Innovation, Social Media | Tagged , , , , , | Leave a comment

Stats + Figs | Indonesia’s Digital Media Explosion [1]

Posted on February 8, 2012 by

Indonesia is a treasure trove of mind-boggling, logic-defying stats. From the superlatives, as home to the world’s 4th largest population, to its biggest archipelago. A quick peek into the intangible cyberspace, specifically in digital, as this infographic demonstrates, there’s a … Continue reading →

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Social Media & Brand Building | Recent findings impacting consumer behavior

Posted on September 20, 2011 by

As Social Media proliferates the media landscape and kidnaps our attention and time, it’s bringing with it changes that were unimaginable just recently. Consumers are starting to expect a social experience online. The explosion in social media marketing has led … Continue reading →

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Social Media & Brand Building | Should malls go social?

Posted on September 20, 2011 by

An interesting piece by Brian Quinton on Social Media and Mall Owners/Developers, a group which was previously thought less likely to benefit from social media, as it was always the retail brands that were considered suitable for the social media … Continue reading →

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Stats + Facts | On the explosive growth of SocMed

Posted on September 20, 2011 by

A collection of recent stats on Social Media that will either blow you away (if you’re an organization or brand owner and you don’t have a Social Media Strategy in place yet, or you are clueless about all of this…). … Continue reading →

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Street-level branding | The indefatigable Combi!

Posted on August 16, 2011 by

Classic beauty! VW Combi. Mint condition. Gosh… I sound like a used car salesman! Spotted at Del Mar Village, San Diego, August 16, 2011. Photo: flickr member Dian Hasan But what was more amazing was not that I spotted this flower … Continue reading →

Posted in Brand-Building & Culture, Germany, Social Media, USA | Tagged , | Leave a comment

Skin sells fashion ~ a time-tested formula!

Posted on August 16, 2011 by

In advertising, Sex and Humor ALWAYS sell!  It’s an effective formula that works in other industries as well. Fashion is one of them. Simply take a look at any Abercrombie & Fitch Ad or walk into one of their stores, and … Continue reading →

Posted in Ads, TVCs & Commercials, Brand-Building & Culture, Social Media, USA | Tagged , , , , | Leave a comment

Social Media and branding | Teens, Shopping Behavior, and Malls

Posted on August 16, 2011 by

I stumbled upon a great article on the link between Teenagers, Shopping Malls, their unquenched appetite to consume, yes… that’s their fickle buying behavior that make brands crazy and consumer research and brand consulting agencies happy! Add to that Social … Continue reading →

Posted in Ads, TVCs & Commercials, Brand-Building & Culture, Social Media, Sweden, USA | Tagged , , , , | Leave a comment

Brand Building & Social Media | Social Media overload

Posted on August 11, 2011 by

Social Media has brought mankind closer together and connected like never before in our modern history… that’s a fact. But as with everything in life, there’s a palpable portion that can be digested, and too much of a good thing will … Continue reading →

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