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Category Archives: South Africa
Quotes + Thoughts | Mandela on positive thinking
“It always seems impossible until it’s done.” ~ Nelson Mandela [b 1918]
Quotes + Thoughts | Mandela on self conviction
“We ask ourselves, who am I to be, gorgeous, talented, brilliant, fabulous. Actually, who are you not to be?” ~ Nelson Mandela [b 1918]
Quotes + Thoughts | Mandela on the power within
“… And as we let our own light shine, we unconsciously give other people the permission to do the same.” ~ Nelson Mandela [b 1918]
Quotes + Thoughts | Mandela on fighting our inner demons
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. Your playing small does not serve the world. There is … Continue reading
Airline Branding | Giving the steel bird a face…
When talking about the spectacular growth of LCCs (Budget Carriers), it’s interesting to note that they have turned the airline industry completely upside down. Their impact has been felt by both passengers (more of mankind can now afford to fly), … Continue reading
Posted in Germany, Mexico, South Africa, Thailand, USA
Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code
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Lighter side of branding | Some ads tug heartstrings more than others… [1]
Commercials that portray “a slice of life”, or choose one of the following: 1. Humor; 2. Sex (not in any particular sequence!) will always get noticed (yes I heard you say “cute babies or puppies”… that formula works too!). The … Continue reading
Lighter side of branding | Some ads tug heartstrings more than others… [2]
Commercials that portray “a slice of life”, or choose one of the following: 1. Humor; 2. Sex (not in any particular sequence!) will always get noticed (yes I heard you say “cute babies or puppies”… that formula works too!). The … Continue reading
Airline Branding | Brand positioning using humor, Zuid Afrika style… [3]
In line with Kulula’s unorthodox approach, here’s a look at their Marketing Strategy that’s turning out to be totally “ON CODE” with their Brand Personality. Their print ads and other marketing material are just as quirky! Enough said, just look at some of … Continue reading
Airline Branding | Brand positioning using humor, Zuid Afrika style… [2]
As with my previous post on Kulula’s imaginative brand strategy, with their Flying 101 Campaign, here are some more images of how Kulula looks like on other regular days, when Flying 101 is NOT the campaign to push. It’s just … Continue reading
Airline Branding | Brand positioning using humor, Zuid Afrika style… [1]
As with my previous posts on the subject of Airline Brand Strategy, here’s one good story how to get heads turning and grab the attention of the fickle air travel consumers. We all know that the skies are getting crowded … Continue reading
Posted in South Africa
Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code
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