Category Archives: South Africa

Logo + Corporate Identity | Enclosed letters

Van Ride, Troy, Michigan, USA; Alltell Wireless Communications, Little Rock, Arkansas; Arketi Group, Technology PR & Digital Marketing, Atlanta, GA; EDS (Electronic Data Systems), now part of HP; New York City’s MTA (Metropolitan Transit Authority); Manitowoc Industrial Group, Canada; M2 Optics, North Carolina, USA; Merrell, Hiking … Continue reading

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Logo + Corporate Identity | Enclosed bars

  Australia-based Wilson Parking; Bank Windhoek, Namibia. Banco Fiat, Brazil, FAGOR Kitchen Equipment, Spain. Rudder Property Group, NYC-based Commercial Real Estate Brokerage Firm; Millpark Business School, Johannesburg, South Africa; NSS Labs, Test-Based Research & Advisory Services, Carlsbad, CA. Jakarta-based Bank DKI, … Continue reading

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Quotes + Thoughts | Mandela on positive thinking

“It always seems impossible until it’s done.” ~ Nelson Mandela [b 1918]

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Quotes + Thoughts | Mandela on self conviction

“We ask ourselves, who am I to be, gorgeous, talented, brilliant, fabulous. Actually, who are you not to be?” ~ Nelson Mandela [b 1918]

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Quotes + Thoughts | Mandela on the power within

“… And as we let our own light shine, we unconsciously give other people the permission to do the same.” ~ Nelson Mandela [b 1918]

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Quotes + Thoughts | Mandela on fighting our inner demons

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. Your playing small does not serve the world. There is … Continue reading

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Airline Branding | Giving the steel bird a face…

When talking about the spectacular growth of LCCs (Budget Carriers), it’s interesting to note that they have turned the airline industry completely upside down. Their impact has been felt by both passengers (more of mankind can now afford to fly), … Continue reading

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Lighter side of branding | Some ads tug heartstrings more than others… [1]

Commercials that portray “a slice of life”, or choose one of the following: 1. Humor; 2. Sex (not in any particular sequence!) will always get noticed (yes I heard you say “cute babies or puppies”… that formula works too!). The … Continue reading

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Lighter side of branding | Some ads tug heartstrings more than others… [2]

Commercials that portray “a slice of life”, or choose one of the following: 1. Humor; 2. Sex (not in any particular sequence!) will always get noticed (yes I heard you say “cute babies or puppies”… that formula works too!). The … Continue reading

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Airline Branding | Brand positioning using humor, Zuid Afrika style… [3]

In line with Kulula’s unorthodox approach, here’s a look at their Marketing Strategy that’s turning out to be totally “ON CODE” with their Brand Personality. Their print ads and other marketing material are just as quirky! Enough said, just look at some of … Continue reading

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