Category Archives: South Korea

Car Branding | Let humor sell the new Hyundai Azera [2]

Posted on May 2, 2012 by

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

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Car Branding | Let humor sell the new Hyundai Azera [1]

Posted on May 2, 2012 by

Commercials for the new 2012 Hyundai Azera.

Posted in Ads, TVCs & Commercials, South Korea, USA | Tagged , , , , | Leave a comment

Identity Evolution | Center Bank + Nara Bank = BBCN Bank

Posted on March 5, 2012 by

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading →

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Lighter side of branding | The hip hamsters are back….

Posted on September 19, 2011 by

KIA Soul owes much of its success to their catchy TVC featuring a group of cuddly hamsters that are “oh-so-cool” and just happen to be cruising in the neighborhood enjoying the beat out loud in the boxy and funky KIA … Continue reading →

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Lighter side of branding | Taking flash mob to new heights

Posted on September 16, 2011 by

At first it seems like an innocent home-made video of a dancing little girl, complete with her Mom’s sighs and oohs and aahs in the background. But watch on and it unfolds into a a few adults joining her move … Continue reading →

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Retail Branding | Virtual grocery store for overworked Seoul urbanites

Posted on September 15, 2011 by

What better way to tap into the Korean consumer psyche than via their smart phones. An interesting concept of Online meeting Offline, and how Tesco – through their Korean subsidiary Home Plus – came up with an idea to help … Continue reading →

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Brand building | Round logos communicate stability and endurance

Posted on August 9, 2011 by

In logo design, a circle is used to convey stability and stasis. It’s the reassuring shape that says, “we’re here, we’re settled, we’re steady, you can trust us.” Furthermore, research is pointing to Asian consumers preferring round logos to square … Continue reading →

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Logo & Corporate Identity | Shape doppelgängers

Posted on July 23, 2011 by

Who’s inspiring whom?  The advent of the internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news, are now in cyberspace. All … Continue reading →

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Logo & Corporate Identity | Circle grouping doppelgängers

Posted on July 20, 2011 by

Who’s inspiring whom? The advent of the internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news, are now in cyberspace. … Continue reading →

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Logo & Corporate Identity | Origami doppelgängers [3]

Posted on July 19, 2011 by

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading →

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