Category Archives: Spain

Automotive Branding | The Power of Dreams… and the guts to pursue them

Posted on May 8, 2012 by

Honda is a well-known Japanese brand that comes with a pedigree all its own. Honda traces its DNA to its founder, the ever inquisitive Soichiro Honda, who many have called Japan’s Edison.  Without his tenacity and wit, there would be … Continue reading →

Posted in Ads, TVCs & Commercials, Japan, Spain | Tagged , , , | Leave a comment

Airline Branding | A sky (and tarmac) full of fascinating brand stories…

Posted on May 6, 2012 by

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading →

Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe | Tagged , , , | Leave a comment

Quotes + Thoughts | Picasso on creativity

Posted on May 2, 2012 by

Art is theft.” ~ Pablo Picasso [1835 - 1910], 20th Century Artist Inspiration: Austin Kleon: “Steal Like an Artist”

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Quotes + Thoughts | Picasso on artistic creativity

Posted on April 12, 2012 by

Some painters transform the sun into a yellow spot; others transform a yellow spot into the sun.”  ~ Pablo Picasso [1881 – 1973] Inspiration: Synthesis

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Quotes + Thoughts | On recognizing your brand identity

Posted on February 4, 2012 by

I don’t do drugs, I am drugs. ~ Salvador Dali (1904 – 1989), Spanish surrealist painter In branding, as in life, the key is to understand your own true identity. Who you are, who you are for, what attributes and characteristics … Continue reading →

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Identity Evolution | JC Penney

Posted on February 1, 2012 by

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading →

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Lighter side of branding | When body parts do the talking…

Posted on September 5, 2011 by

When armies of zombies invade a city… but only their body parts show up in the most random of places… in Madrid! Hundreds of limbs were placed in sewer grates, flower beds, window displays, elevator doors, etc. all over Madrid … Continue reading →

Posted in Ads, TVCs & Commercials, BTL Below The Line, Spain | Tagged , , , , | Leave a comment

Logo & Corporate Identity | Encircled letter “R” doppelgängers

Posted on September 3, 2011 by

Grandes Marcas de España (The Leading Brands of Spain); RadioShack, USA. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we … Continue reading →

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When logos get married and have kids ~ a random thought [9]

Posted on August 20, 2011 by

Have you ever wondered if logos got married and had kids? Strange thought, I know, but I put it to the test, just for fun. In an imaginary world, if logos behaved like people where they collide, mingle and socialize, … Continue reading →

Posted in Indonesia, Spain, USA | Tagged , , | 2 Comments

When logos get married and have kids ~ a random thought [8]

Posted on August 20, 2011 by

Have you ever wondered if logos got married and had kids? Strange thought, I know, but I put it to the test, just for fun. In an imaginary world, if logos behaved like people where they collide, mingle and socialize, … Continue reading →

Posted in Indonesia, Spain, USA | Tagged , , | Leave a comment