Category Archives: Switzerland

Quotes + Thoughts | Carl Jung on clarity of vision

Posted on April 17, 2012 by

Your vision will become clear only when you look into you heart. Who looks outside, dreams. Who looks inside, awakens.” ~ Carl Jung [1875 - 1961], Swiss Psychiatrist, the world’s pre-eminent psychiatrist, pioneer of all modern-day shrinks, founder of analytical psychology. Inspiration: Performance … Continue reading →

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Logo & Corporate Identity | Tree doppelgängers

Posted on January 31, 2012 by

CIGNA Insurance, global health services company, USA; Bank Sarasin & CIE, Swiss Private Bank.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: … Continue reading →

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Logo & Corporate Identity | Peak doppelgängers

Posted on January 6, 2012 by

Swiss chocolate brand, Toblerone (now owned by Kraftfoods); Invesco Global Funds. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, … Continue reading →

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Quotes + Thoughts | On recognizing and appreciating cultural difference

Posted on October 5, 2011 by

I learned that you have to be open minded, that you have to be prepared to share, to listen, to learn, to understand and finally to respect. That’s the rule of planet earth; and whoever cannot understand and follow this … Continue reading →

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Quotes + Thoughts | On getting under your customers’ skin

Posted on October 5, 2011 by

You must always keep the customer hungry and frustrated. ~ Jean-Claude Biver, CEO of Hublot luxury timepieces, Switzerland Inspiration: Evan Carmichael

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Lighter side of branding | Because we all love to pop bubble wrap

Posted on October 1, 2011 by

Out-of-Home (OOH) advertising for the Swiss Mountain Resort “Braunwald”. Pop the bubble to get a whiff of clean air and experience the purity of Braunwald — since it is a car-free environment. Inspiration: Federico Evangelista

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Lighter side of branding | Saying more with less [3]

Posted on September 5, 2011 by

Continued from my previous post on Minimizing Packaging Design to Mazimize Brand Message through cleaner, less cluttered design. An experiment conducted by London-based Antrepo Design. Here are a few more international food and beverage brands: Inspiration: Antrepo Design

Posted in Ads, TVCs & Commercials, Architecture & Design, Brand-Building & Culture, Switzerland, UK | Tagged , , , , | Leave a comment

Lighter side of branding | Saying more with less [2]

Posted on September 5, 2011 by

Continued from my previous post on Minimizing Packaging Design to Mazimize Brand Message through cleaner, less cluttered design. An experiment conducted by London-based Antrepo Design. Here are a few more international food and beverage brands: Inspiration: Antrepo Design

Posted in Ads, TVCs & Commercials, Architecture & Design, Brand-Building & Culture, France, Ireland, Switzerland | Tagged , , , , | 1 Comment

Logo & Corporate Identity | Boxed up letter doppelgängers

Posted on August 6, 2011 by

Who’s inspiring whom?  The advent of the internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news, are now in cyberspace. All … Continue reading →

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Brand Building | More on the compelling role of color [11]

Posted on June 23, 2011 by

More on the colorful subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color BROWN.

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