Category Archives: Switzerland

Logo + Corporate Identity | Enclosed letters

Posted on December 17, 2012 by

Van Ride, Troy, Michigan, USA; Alltell Wireless Communications, Little Rock, Arkansas; Arketi Group, Technology PR & Digital Marketing, Atlanta, GA; EDS (Electronic Data Systems), now part of HP; New York City’s MTA (Metropolitan Transit Authority); Manitowoc Industrial Group, Canada; M2 Optics, North Carolina, USA; Merrell, Hiking … Continue reading →

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Logo + Corporate Identity | Blue Quadrants

Posted on December 13, 2012 by

Equity Office, US-based office property search engine, careers and investor relations; Provident Credit Union, San Francisco Bay Area; Hochschule Niederrhein (Niederrhein University of Applied Sciences), Germany; Quadrant Plastic Engineering, Lenzburg, Switzerland; AGX Axis Graphics, online image bank by Prague-based photographer and graphic … Continue reading →

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Logo + Corporate Identity | Enclosed bars

Posted on December 13, 2012 by

  Australia-based Wilson Parking; Bank Windhoek, Namibia. Banco Fiat, Brazil, FAGOR Kitchen Equipment, Spain. Rudder Property Group, NYC-based Commercial Real Estate Brokerage Firm; Millpark Business School, Johannesburg, South Africa; NSS Labs, Test-Based Research & Advisory Services, Carlsbad, CA. Jakarta-based Bank DKI, … Continue reading →

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Lighter side of branding | For all the potential slip ups in your life…

Posted on October 31, 2012 by

For all the risk that slows your life down out there, and of course all the potential banana peels in your way, rest assured there’s this insurance company to make it a little less painful. The copy of Swiss-based Elvia … Continue reading →

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Quotes + Thoughts | Carl Jung on clarity of vision

Posted on April 17, 2012 by

Your vision will become clear only when you look into you heart. Who looks outside, dreams. Who looks inside, awakens.” ~ Carl Jung [1875 - 1961], Swiss Psychiatrist, the world’s pre-eminent psychiatrist, pioneer of all modern-day shrinks, founder of analytical psychology. Inspiration: Performance … Continue reading →

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Logo & Corporate Identity | Tree doppelgängers

Posted on January 31, 2012 by

CIGNA Insurance, global health services company, USA; Bank Sarasin & CIE, Swiss Private Bank.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: … Continue reading →

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Logo & Corporate Identity | Swirling flames doppelgängers [2]

Posted on January 25, 2012 by

Qatar-based Al-Jazeera Media Group, UAE; Pantene, International Haircare Brand; Marque Wing Brand Consulting, UK; American Theater Wing, creators of the “Tony Award” to celebrate Broadway performance excellence; CARC (Civil Aviation Regulatory Commission), Jordan; SkyWork Airlines, Switzerland; D’Mujeres, Ecuador.  There’s an … Continue reading →

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Logo & Corporate Identity | Peak doppelgängers

Posted on January 6, 2012 by

Swiss chocolate brand, Toblerone (now owned by Kraftfoods); Invesco Global Funds. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, … Continue reading →

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Quotes + Thoughts | On recognizing and appreciating cultural difference

Posted on October 5, 2011 by

I learned that you have to be open minded, that you have to be prepared to share, to listen, to learn, to understand and finally to respect. That’s the rule of planet earth; and whoever cannot understand and follow this … Continue reading →

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Quotes + Thoughts | On getting under your customers’ skin

Posted on October 5, 2011 by

You must always keep the customer hungry and frustrated. ~ Jean-Claude Biver, CEO of Hublot luxury timepieces, Switzerland Inspiration: Evan Carmichael

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