Category Archives: Thailand

Airline Branding | Giving the steel bird a face…

Posted on May 7, 2012 by

When talking about the spectacular growth of LCCs (Budget Carriers), it’s interesting to note that they have turned the airline industry completely upside down. Their impact has been felt by both passengers (more of mankind can now afford to fly), … Continue reading →

Posted in Germany, Mexico, South Africa, Thailand, USA | Tagged , , , | Leave a comment

Lighter side of branding | When jedi steals siren’s spotlight

Posted on August 20, 2011 by

What do you get when you cross a mobile food truck with an espresso stand, place it in a faraway exotic locale and brand in a way that would garner attention? It would probably result in a mobile espresso shack … Continue reading →

Posted in Ads, TVCs & Commercials, Brand-Building & Culture, Thailand | Tagged , , , | Leave a comment

Logo & Corporate Identity | United arrow doppelgängers

Posted on August 1, 2011 by

Who’s inspiring whom?The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in … Continue reading →

Posted in Australia, Cyprus, New Zealand, Qatar, Thailand, UK, USA | Tagged , , | 1 Comment

Logo & Corporate Identity | Square & rectangular doppelgängers

Posted on July 14, 2011 by

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading →

Posted in Belgium, Cyprus, France, Germany, Italy, Thailand, The Netherlands, UK, USA | Tagged , , | Leave a comment

Brand-Building | The Asian perspective. Is it really that different?

Posted on June 26, 2011 by

A fascinating insight into Asian Brands and their branding challenge. The argument that often surfaces is why is it that the world’s region with the highest economic growth produces so few global brands. Make that internationally-recognizable, as some Asian brands … Continue reading →

Posted in Asia, Brand-Building & Culture, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam | Tagged , , | Leave a comment

Brand Building | More on the compelling role of color [10]

Posted on June 23, 2011 by

More on the colorful subject of color and brand-building. Some more examples of how color is adopted and “owned” by certain brands as an intrinsic part of their brand identity. Here’s a look at the color PURPLE.

Posted in Switzerland, Thailand, UK, USA | Tagged , , , , , , , | Leave a comment

Brand Building | The under-the-radar RTD (Ready To Drink) Alcoholic Beverages

Posted on June 15, 2011 by

I thought it’d be fun to look into Ready-to-Drink (RTD) Alcoholic Beverages, and how they fare. To me, they always seem to be under the radar, not very visible, as I’m also not that familiar with the real target market … Continue reading →

Posted in Brand-Building & Culture, Canada, Innovation & Brand Strategy, Ireland, South Africa, Sweden, Thailand, USA | Tagged , , , | Leave a comment

Brand Etymology | Red Bull

Posted on June 12, 2011 by

We all love good stories, as they never cease to fascinate us and fuel our imagination. The trials and tribulations, the struggles and the drama, the colorful cast of characters, the highs and lows, and the happy ending… all make … Continue reading →

Posted in Austria, Thailand | Tagged , , , | Leave a comment

How much does $1 buy around the world?

Posted on June 9, 2011 by

Ever wondered how far your money stretches? The value of money varies across the world. That’s why I was pleasantly surprised to stumble upon a story from Lonely Planet that looked at answering the simple question: “How much is US$1.00 … Continue reading →

Posted in Australia, Austria, Canada, Costa Rica, Croatia, Denmark, Dubai, Egypt, France, Hungary, India, Indonesia, Italy, Portugal, South Korea, Spain, Thailand, The Philippines, UAE, UK, USA, Vietnam | 1 Comment

Brand Building | Owning the color purple

Posted on May 13, 2011 by

More on the role of color and branding. The two are inseparable. Without dwelling too much on the subject, as I’ve covered it in depth, but allow me to just point out that when “culture” is thrown in, the whole … Continue reading →

Posted in Germany, Hungary, Switzerland, Thailand, UK, USA | Tagged , , , , | 1 Comment