Category Archives: The Philippines

Lighter side of branding | Coke’s secret to brand longevity and relevance

Posted on April 22, 2012 by

If you ever wondered how and why Coke sustains its relevance, and remains a powerful global brand… just watch this video. Oh, and did I mention to get a kleenex box handy!? They understand how to connect emotionally with people!!! … Continue reading →

Posted in The Philippines, USA | Tagged , , , | Leave a comment

How much does $1 buy around the world?

Posted on June 9, 2011 by

Ever wondered how far your money stretches? The value of money varies across the world. That’s why I was pleasantly surprised to stumble upon a story from Lonely Planet that looked at answering the simple question: “How much is US$1.00 … Continue reading →

Posted in Australia, Austria, Canada, Costa Rica, Croatia, Denmark, Dubai, Egypt, France, Hungary, India, Indonesia, Italy, Portugal, South Korea, Spain, Thailand, The Philippines, UAE, UK, USA, Vietnam | 1 Comment

Logo & Corporate Identity | Swirly twirl doppelgängers

Posted on May 23, 2011 by

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of internet, … Continue reading →

Posted in The Philippines, USA | Tagged , , | Leave a comment

Brand Building | More on the compelling role of color [2]

Posted on May 16, 2011 by

Still on the colorful subject of brand-building and the inseparable role of color, I found an excellent reference source, via Derrick Daye and Brad VanAuken of The Blake Project. Colors also have a functional impact on readability, eye-strain, ability to … Continue reading →

Posted in Australia, Japan, Singapore, South Africa, The Philippines, UK, USA | Tagged , , , , , , , | 6 Comments

Logo & Corporate Identity | Bull’s eye doppelgängers [4]

Posted on May 9, 2011 by

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading →

Posted in Canada, China, Dubai, France, Germany, Hungary, Japan, Malaysia, Singapore, The Netherlands, The Philippines, UAE, UK, USA | Tagged , , | 1 Comment

Logo & Corporate Identity | Bull’s eye doppelgängers [3]

Posted on May 9, 2011 by

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading →

Posted in Canada, China, Dubai, France, Germany, Japan, Singapore, The Netherlands, The Philippines, UAE, UK, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Bull’s eye doppelgängers [2]

Posted on May 9, 2011 by

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading →

Posted in Canada, China, Czech Republic, France, Germany, Japan, Singapore, The Netherlands, The Philippines, UAE, UK, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Bull’s eye doppelgängers [1]

Posted on May 9, 2011 by

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading →

Posted in Canada, Czech Republic, Dubai, Egypt, France, Germany, Iran, Japan, Singapore, South Africa, The Netherlands, The Philippines, UAE, UK, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Bull’s eye doppelgängers

Posted on May 9, 2011 by

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of internet, … Continue reading →

Posted in Iran, The Philippines | Tagged , | Leave a comment

Lighter Side of Branding | G.O.D. is in the details

Posted on March 26, 2011 by

Another interesting project from Hong Kong-based retailer, G.O.D. (Goods Of Desire) (see my previous posts) renowned for its unorthodox selection of goods. Periodically G.O.D. is involved in interesting projects, like this one: a Jeepney commissioned for their store. Jeepneys are … Continue reading →

Posted in Brand-Building & Culture, China, Hong Kong, The Philippines | Tagged , , , | Leave a comment