Category Archives: US

Quotes + Thoughts | Arthur Miller on pouring your heart into it…

Posted on April 29, 2012 by

The writer must be in it, he can’t be to one side of it, ever.  He has to be endangered by it.  His own attitudes have to be tested in it.  The best work that anybody ever writes is the … Continue reading →

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Logo & Corporate Identity | Peak doppelgängers

Posted on January 6, 2012 by

Swiss chocolate brand, Toblerone (now owned by Kraftfoods); Invesco Global Funds. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, … Continue reading →

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Lofgo & Corporate Identity | Dot quartet doppelgängers

Posted on August 13, 2011 by

British Council, UK; School Food Trust, UK; Sokolove Law Firm, USA.  There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we … Continue reading →

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Logo & Corporate Identity | Big cat doppelgängers

Posted on June 10, 2011 by

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence?  Hey, in the era of … Continue reading →

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Brand Building | Owning the color black

Posted on May 13, 2011 by

More on the role of color and branding. The two are inseparable. Without dwelling too much on the subject, as I’ve covered it in depth, but allow me to just point out that when “culture” is thrown in, the whole … Continue reading →

Posted in France, New Zealand, UK, US | 1 Comment