Category Archives: USA

Quotes + Thoughts | Lincoln’s Mother’s Day Wish

Posted on May 15, 2012 by

“All I am, or hope to be, I owe it to my Angel Mother.” ~ Abraham Lincoln [1809 - 1865], 16th President of the United States

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Lighter side of branding | Because the greatest fans are universally the same everywhere…

Posted on May 9, 2012 by

As with the Allan Gray ads “Beautiful” and “Time Flies” that I posted yesterday, here’s another TVC of the same grain. The “touch-you-deep-down-there” (not that deep, you pervert!!) genre. No words required, just watch it. Everyone who’s got a Mother … Continue reading →

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Lighter side of branding | Pepsi’s “Live For Now” attempts to connect with Youth

Posted on May 8, 2012 by

I spotted this new TVC for Pepsi during the airing of “The Voice”, and thought it was a great attempt to grab some attention and steal some limelight from its eternal rival, Coke…. NOT! Anyways I enjoyed the style and … Continue reading →

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Lighter side of branding | The great bread balancing act

Posted on May 8, 2012 by

Great TVC for the chemical giant whose work we wouldn’t necessarily see out in the open.  I love ads that are shot in foreign countries, especially ones that aren’t easily guessed! Looking at the landscape, it looks subtropical… somewhere in … Continue reading →

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Lighter side of branding | The loudest innovations are the quietest

Posted on May 8, 2012 by

Great TVC for the chemical giant whose work we wouldn’t necessarily see out in the open. The ad was shot in Brazil and looks quite the feat, photomontaging all those people on the moving train. Plenty blue screens I’m sure. … Continue reading →

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Airline Branding | Giving the steel bird a face…

Posted on May 7, 2012 by

When talking about the spectacular growth of LCCs (Budget Carriers), it’s interesting to note that they have turned the airline industry completely upside down. Their impact has been felt by both passengers (more of mankind can now afford to fly), … Continue reading →

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Street-level branding | Mobil Oil doppelgänger

Posted on May 6, 2012 by

I spotted a sign for a mobile phone retail store on Convoy St., San Diego. Picture taken: Sunday, May 6, 2012 My favorite subject of spotting look-alikes and doppelgangers extends to just about anything. I spotted this sign for a … Continue reading →

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Car Branding | Chevy Cruze, a car for every dreamer out there…

Posted on May 6, 2012 by

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

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Airline Branding | A sky (and tarmac) full of fascinating brand stories…

Posted on May 6, 2012 by

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading →

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Brand-Building | Because consistency rules… Here’s proof

Posted on May 5, 2012 by

No backstory required. In every product category there are usually two strongest players, the “dynamic duo” who dominate the market share. … think McD & Burger King, Benz and Beemer, Nike and Reebok (well… make that Adidas now, they’re the … Continue reading →

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