Category Archives: Zimbabwe

Airline Branding | A sky (and tarmac) full of fascinating brand stories…

Posted on May 6, 2012 by

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading →

Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe | Tagged , , , | Leave a comment

Brand Building | Color meanings across cultures [Orange]

Posted on June 6, 2011 by

Further blogposts on the subject of intercultural brand-building and the role of color. It never fails to peak my interest, as the human race has been communicating through signs, symbols, shapes, and colors throughout history. And it never ceases to amaze … Continue reading →

Posted in Australia, Brand-Building & Culture, China, Hong Kong, India, Innovation & Brand Strategy, LIberia, Portugal, Spain, Taiwan, The Netherlands, Zimbabwe | Tagged , , , | Leave a comment