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Tag Archives: Airline Innovation & Brand Strategy
Automotive Branding | The Power of Dreams… and the guts to pursue them
Honda is a well-known Japanese brand that comes with a pedigree all its own. Honda traces its DNA to its founder, the ever inquisitive Soichiro Honda, who many have called Japan’s Edison. Without his tenacity and wit, there would be … Continue reading
Automotive Branding | How to communicate all the wonderful things you make (including cars and more…
Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading
Automotive Branding | A most surprising choir…
Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading
Airline Branding | Giving the steel bird a face…
When talking about the spectacular growth of LCCs (Budget Carriers), it’s interesting to note that they have turned the airline industry completely upside down. Their impact has been felt by both passengers (more of mankind can now afford to fly), … Continue reading
Posted in Germany, Mexico, South Africa, Thailand, USA
Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code
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Airline Branding | Brand positioning using humor, Zuid Afrika style… [3]
In line with Kulula’s unorthodox approach, here’s a look at their Marketing Strategy that’s turning out to be totally “ON CODE” with their Brand Personality. Their print ads and other marketing material are just as quirky! Enough said, just look at some of … Continue reading
Airline Branding | Brand positioning using humor, Zuid Afrika style… [2]
As with my previous post on Kulula’s imaginative brand strategy, with their Flying 101 Campaign, here are some more images of how Kulula looks like on other regular days, when Flying 101 is NOT the campaign to push. It’s just … Continue reading
Airline Branding | Brand positioning using humor, Zuid Afrika style… [1]
As with my previous posts on the subject of Airline Brand Strategy, here’s one good story how to get heads turning and grab the attention of the fickle air travel consumers. We all know that the skies are getting crowded … Continue reading
Posted in South Africa
Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code
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Airline Branding | A sky (and tarmac) full of fascinating brand stories…
As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading
Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe
Tagged Airline Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code
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Airline Branding | How ’bout some Kiwi humor? [5]
And this is the TVC that got so much attention in social media and the blogosphere! It got people talking over so much skin being revealed in a Airline commercial. And of course Air New Zealand got heads turning, and … Continue reading
Airline Branding | How ’bout some Kiwi humor? [4]
Air New Zealand’s In-Flight Safety Instruction Video from their “Bare Essentials” campaign. Body painted flight crew and airport staff star in the newly the new Bare Essentials of Safety video, created exclusively for the carrier’s domestic flights. The tongue-in-cheek … Continue reading
