Tag Archives: Airline Innovation & Brand Strategy

Lighter side of branding | Leave it to the French to capture the romance of travel…

Posted on January 17, 2013 by

This is quite simply, poetry in motion! Just watch it and you’ll get the beauty! It amazes me what a 60 second TVC can do, if done correctly, delivering raw emotions. In this TVC, Air France is offering viewers a … Continue reading →

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Destination Branding | Selling the world’s least known travel destination [2]

Posted on November 8, 2012 by

In my line of work as a Brand Story Teller and Brand Strategy Consultant, I’m fortunate enough to work on various projects, where no two are alike. It keeps my brains in overdrive mode to seek new ideas and my … Continue reading →

Posted in Ads, TVCs & Commercials, Indonesia | Tagged , , , , , | Leave a comment

Destination Branding | Selling the world’s least known travel destination [1]

Posted on November 7, 2012 by

In my line of work as a Brand Story Teller and Brand Strategy Consultant, I’m fortunate enough to work on various projects, where no two are alike. It keeps my brains in overdrive mode to seek new ideas and my … Continue reading →

Posted in Ads, TVCs & Commercials, Indonesia | Tagged , , , , , | Leave a comment

Airline Branding | Delta’s attempt at climbing higher

Posted on October 14, 2012 by

It’s interesting to see a TVC for an American airliner that manages to show some improvement in how it’s positioned, after all US-based airlines have – for a very long time – been associated with nothing that makes flying exciting … Continue reading →

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Singapore Girl, the most compelling brand icon in the sky

Posted on July 7, 2012 by

For seasoned travelers, it’s a known fact that some airlines are simply better than others, while a handful of others are a few clouds above even the better ones. Singapore Airlines is of the latter genre. A feat that they … Continue reading →

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Airline Branding | Giving the steel bird a face…

Posted on May 7, 2012 by

When talking about the spectacular growth of LCCs (Budget Carriers), it’s interesting to note that they have turned the airline industry completely upside down. Their impact has been felt by both passengers (more of mankind can now afford to fly), … Continue reading →

Posted in Germany, Mexico, South Africa, Thailand, USA | Tagged , , , | Leave a comment

Airline Branding | Brand positioning using humor, Zuid Afrika style… [3]

Posted on May 6, 2012 by

In line with Kulula’s unorthodox approach, here’s a look at their Marketing Strategy that’s turning out to be totally “ON CODE” with their Brand Personality. Their print ads and other marketing material are just as quirky! Enough said, just look at some of … Continue reading →

Posted in Ads, TVCs & Commercials, South Africa | Tagged , , , | Leave a comment

Airline Branding | Brand positioning using humor, Zuid Afrika style… [2]

Posted on May 6, 2012 by

As with my previous post on Kulula’s imaginative brand strategy, with their Flying 101 Campaign, here are some more images of how Kulula looks like on other regular days, when Flying 101 is NOT the campaign to push. It’s just … Continue reading →

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Airline Branding | Brand positioning using humor, Zuid Afrika style… [1]

Posted on May 6, 2012 by

As with my previous posts on the subject of Airline Brand Strategy, here’s one good story how to get heads turning and grab the attention of the fickle air travel consumers. We all know that the skies are getting crowded … Continue reading →

Posted in South Africa | Tagged , , , | 1 Comment

Airline Branding | A sky (and tarmac) full of fascinating brand stories…

Posted on May 6, 2012 by

As with my previous posts on the subject of Airline Brand Strategy, I stumbled upon a list of airlines that have recently ceased operations (published in Die Cast Aircraft Forum). And while there are brand names that most people have … Continue reading →

Posted in Australia, Belgium, Denmark, Germany, Hungary, Indonesia, Italy, Mexico, Spain, USA, Zimbabwe | Tagged , , , | Leave a comment