Tag Archives: Automotive Innovation & Brand Strategy

Lighter side of branding | Great graphics never fail to attract… [3]

Posted on February 5, 2013 by

And yet another one. This is for Mazda’s biggest from her SUV line-up, the 7-seater Mazda CX-9. Taken from their “Incredible World” campaign. The graphics quite nice.

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Lighter side of branding | Great graphics never fail to attract… [2]

Posted on February 5, 2013 by

Here’s another great example of graphics and animation galore. This one’s for Mazda CX-5 SUV.

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Lighter side of branding | Great graphics never fail to attract… [1]

Posted on February 5, 2013 by

I’m an absolute sucker for graphics and animation, and TVCs that feature them never fail to draw my attention. Here’s one for Ford’s new people mover, the C-MAX. This vehicle was originally designed for the European market, where it made … Continue reading →

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Brand building | The fundamental essence of it…

Posted on January 20, 2013 by

At its very core, Brand Building is all the effort you take to make your product and service stand out in a crowded marketplace. How to make it become the chosen one, the product or service the customer chooses, the … Continue reading →

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Lighter side of branding | Getting out of tight spots…

Posted on January 10, 2013 by

This TVC for the 2014 KIA Sorento SUV (Geez, the 2014 model is out already and we’ve just entered 2013??!!@@!!) made me chuckle not only because the ad is funny, but because I could totally relate to the dad’s resourcefulness! … Continue reading →

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Brand building | Acknowledge and celebrate your (brand) heritage [3]

Posted on January 6, 2013 by

As with my previous posts on Lincoln’s new brand strategy and direction, and as it relates to the introduction the new 2013 Lincoln MKZ. Here’s how the TVC was made. Lincoln’s brand story includes Presidents, Statesmen, Celebrities, and other Illustrious … Continue reading →

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Brand building | Acknowledge and celebrate your (brand) heritage [2]

Posted on January 6, 2013 by

Lincoln was originally called the Lincoln Motor Company in 1922, when Edsel Ford signed the agreement purchasing the company from its founder Henry Leland. During its early years, Edsel worked with numerous custom-body suppliers to make Lincoln one of the … Continue reading →

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Brand building | Acknowledge and celebrate your (brand) heritage [1]

Posted on January 5, 2013 by

We all know that American automotive industry has fallen on hard times, a condition further exacerbated by the recession. Foreign makes have been kicking their butts for quite some time. And if you ask any customer shopping for luxury cars, … Continue reading →

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Lighter side of branding | Don’t drink and drive campaign – BMW style

Posted on November 7, 2012 by

Love this angle for the very important “Don’t Drink and Drive” Public Safety Campaign, in a distinctive BMW style.

Posted in Ads, TVCs & Commercials, Germany, USA | Tagged , , , | 1 Comment

Lighter side of branding | In pursuit of the finer things in life…

Posted on November 4, 2012 by

I like this TVC for this marquee from Japan that made a conscious decision in 1989 to challenge the dominance of European and American luxury car brands. The brand is a no brainer, we all know who it is, but … Continue reading →

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