Tag Archives: Automotive Innovation & Brand Strategy

Automotive Branding | The beauty of every click and clack in a car…

Posted on May 6, 2012 by

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

Posted in Ads, TVCs & Commercials, Australia, Japan | Tagged , , , , | 1 Comment

Car Branding | Chevy Cruze, a car for every dreamer out there…

Posted on May 6, 2012 by

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

Posted in Ads, TVCs & Commercials, USA | Tagged , , , , | Leave a comment

Car Branding | How Fit fits into your life… [2]

Posted on May 6, 2012 by

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

Posted in Ads, TVCs & Commercials, Canada, Japan | Tagged , , , , | Leave a comment

Car Branding | How Fit fits into your life… [1]

Posted on May 6, 2012 by

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

Posted in Ads, TVCs & Commercials, Canada, Japan | Tagged , , , , | Leave a comment

Car Branding | Let Gulliver roam in lilliput land [2]

Posted on May 2, 2012 by

Car branding always fascinate me, as most car brands understand that we buy cars NOT for their functional value (they must all move us from point A to B… duh!!!), but for their EMOTIONAL & SYMBOLIC Values. So you’ll see … Continue reading →

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , , | Leave a comment

Car Branding | Let Gulliver roam in lilliput land [1]

Posted on May 2, 2012 by

Car branding always fascinate me, as most car brands understand that we buy cars NOT for their functional value (they must all move us from point A to B… duh!!!), but for their EMOTIONAL & SYMBOLIC Values. So you’ll see … Continue reading →

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , , | Leave a comment

Car Branding | Let humor sell the new Hyundai Azera [2]

Posted on May 2, 2012 by

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

Posted in Ads, TVCs & Commercials, South Korea, USA | Tagged , , , , | Leave a comment

Car Branding | Let humor sell the new Hyundai Azera [1]

Posted on May 2, 2012 by

Commercials for the new 2012 Hyundai Azera.

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Car Branding | Communicating Camry’s meanings to different audiences [3]

Posted on April 23, 2012 by

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , , | Leave a comment

Car Branding | Communicating Camry’s meanings to different audiences [2]

Posted on April 23, 2012 by

Car branding always fascinates me, as most car brands understand that we buy cars NOT merely for their value (getting us from point A to B is of course a given… duh!!!), but rather for their EMOTIONAL & SYMBOLIC Values. … Continue reading →

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , , , | Leave a comment