Tag Archives: Brand Building

Friedman: How India Innovates, when IT and ET join forces with ID

Posted on March 2, 2013 by dianhasan

One of my favorite thought leaders and authors, Tom Friedman, continues to observe the world of global business and write about his insights. The latest is this New York Times article of February 12, “When E.T. and I.T. Meet ID“. … Continue reading →

Posted in India, USA | Tagged Brand Building, Country & Place Branding, Culture Code, Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Build, Start Ups | Leave a comment

Brand Building | How to compete in a free info-fueled world

Posted on February 28, 2013 by dianhasan

I love this brief video from Forbes which essentially talks about the importance of companies’ understanding their USP, how to compete with a world full of free information. Also how to deal with understanding the meanings that customers attach to … Continue reading →

Posted in USA | Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building | Leave a comment

Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [1]

Posted on February 21, 2013 by dianhasan

The term “Sleeping Around” may conjure up rather negative images to denote someone who’s hops beds, and not necessarily of the business-travel or leisure-travel kind! But this is exactly the description that this unique pop-up hotel concept from Antwerp, Belgium … Continue reading →

Posted in Belgium | Tagged Brand Building, Culture Code, Design, Destination Marketing, Green Buildings, Hotel Innovation & Brand Strategy, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building, Sustainability, Sustainable Development, Sustainable Travel & Tourism, Unique Travel Destinations | Leave a comment

Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [2]

Posted on February 21, 2013 by dianhasan

I found the Sleeping Around Pop-Up mobile hotel (please see my previous post) so fascinating and decided to dig a bit further, and found a relevant article in Design Boom on the background of its inception. I’ve seen a few … Continue reading →

Posted in Belgium | Tagged Brand Building, Culture Code, Design, Destination Marketing, Hotel Innovation & Brand Strategy, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building, Unique Travel Destinations | Leave a comment

Hotel Branding | When you’re already known for your carefree furniture… go the distance… plant a flag [1]

Posted on February 18, 2013 by dianhasan

Dedon is a furniture brand from Germany, popular for their all-weather artificial wicker furniture. Their popularity is huge in resort areas – especially in beach destinations across in South East Asia. And if the old adage “imitation is the greatest … Continue reading →

Posted in Architecture & Design, Germany, Philippines | Tagged Brand Building, Culture Code, Design, Destination Marketing, Hotel Innovation & Brand Strategy, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building, Unique Travel Destinations | Leave a comment

Lighter side of branding | Tapping into the reptilian brain…

Posted on February 14, 2013 by dianhasan

“Some people collect shells, at Pulau Joyo we collect moments.” I stumbled upon this phrase on a private island just off of Singapore, Pulau Joyo (Joyo Island), a private island resort in Indonesia’s Riau Archipelago Province just 2 (two) hours … Continue reading →

Posted in Indonesia | Tagged Brand Building, Culture Code, Design, Destination Marketing, Graphic Design, Indonesia Tourism, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building, Unique Travel Destinations | Leave a comment

Hotel Branding | IBIS’ new pillow talk

Posted on February 13, 2013 by dianhasan

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading →

Posted in France | Tagged Brand Building, Brand Repositioning & Rebranding, Design, Graphic Design, Hotel Innovation & Brand Strategy, Identity Evolution, Innovation & Brand Strategy, Logo & Corporate Identity Makeover | Leave a comment

Lighter side of branding | Great graphics never fail to attract… [3]

Posted on February 5, 2013 by dianhasan

And yet another one. This is for Mazda’s biggest from her SUV line-up, the 7-seater Mazda CX-9. Taken from their “Incredible World” campaign. The graphics quite nice.

Posted in Ads, TVCs & Commercials, Japan | Tagged Automotive Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code | Leave a comment

Lighter side of branding | Great graphics never fail to attract… [2]

Posted on February 5, 2013 by dianhasan

Here’s another great example of graphics and animation galore. This one’s for Mazda CX-5 SUV.

Posted in Ads, TVCs & Commercials, Japan | Tagged Automotive Innovation & Brand Strategy, Brand Building, Brand Storytelling, Culture Code | Leave a comment

Lighter side of branding | Great graphics never fail to attract… [1]

Posted on February 5, 2013 by dianhasan

I’m an absolute sucker for graphics and animation, and TVCs that feature them never fail to draw my attention. Here’s one for Ford’s new people mover, the C-MAX. This vehicle was originally designed for the European market, where it made … Continue reading →