Tag Archives: Brand Storytelling

Lighter side of branding | Great graphics never fail to attract… [3]

Posted on February 5, 2013 by

And yet another one. This is for Mazda’s biggest from her SUV line-up, the 7-seater Mazda CX-9. Taken from their “Incredible World” campaign. The graphics quite nice.

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Lighter side of branding | Great graphics never fail to attract… [2]

Posted on February 5, 2013 by

Here’s another great example of graphics and animation galore. This one’s for Mazda CX-5 SUV.

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Lighter side of branding | Great graphics never fail to attract… [1]

Posted on February 5, 2013 by

I’m an absolute sucker for graphics and animation, and TVCs that feature them never fail to draw my attention. Here’s one for Ford’s new people mover, the C-MAX. This vehicle was originally designed for the European market, where it made … Continue reading →

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Lighter side of branding | When storytelling comes to life…

Posted on January 25, 2013 by

A fascinating look at how story telling and digital animation come together to bring a story to life. Great animation indeed! Enjoy! A short film for NZ Book Council, “Going West” by Maurice Gee. Produced by New Zealand Ad Agency, … Continue reading →

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Lighter side of branding | A daughter’s first year as freshman

Posted on January 24, 2013 by

Very moving! Just watch it. I know I can relate to the experience of letting your kid go off to college, while parent-child bond is maintained using technology. And that’s of course where google chrome comes in. This TVC shows … Continue reading →

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Brand building | The fundamental essence of it…

Posted on January 20, 2013 by

At its very core, Brand Building is all the effort you take to make your product and service stand out in a crowded marketplace. How to make it become the chosen one, the product or service the customer chooses, the … Continue reading →

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Lighter side of branding | Leave it to the French to capture the romance of travel…

Posted on January 17, 2013 by

This is quite simply, poetry in motion! Just watch it and you’ll get the beauty! It amazes me what a 60 second TVC can do, if done correctly, delivering raw emotions. In this TVC, Air France is offering viewers a … Continue reading →

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Lighter side of branding | Getting out of tight spots…

Posted on January 10, 2013 by

This TVC for the 2014 KIA Sorento SUV (Geez, the 2014 model is out already and we’ve just entered 2013??!!@@!!) made me chuckle not only because the ad is funny, but because I could totally relate to the dad’s resourcefulness! … Continue reading →

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Brand building | Acknowledge and celebrate your (brand) heritage [3]

Posted on January 6, 2013 by

As with my previous posts on Lincoln’s new brand strategy and direction, and as it relates to the introduction the new 2013 Lincoln MKZ. Here’s how the TVC was made. Lincoln’s brand story includes Presidents, Statesmen, Celebrities, and other Illustrious … Continue reading →

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Brand building | Acknowledge and celebrate your (brand) heritage [2]

Posted on January 6, 2013 by

Lincoln was originally called the Lincoln Motor Company in 1922, when Edsel Ford signed the agreement purchasing the company from its founder Henry Leland. During its early years, Edsel worked with numerous custom-body suppliers to make Lincoln one of the … Continue reading →

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