Tag Archives: Country & Place Branding

Friedman: How India Innovates, when IT and ET join forces with ID

Posted on March 2, 2013 by

One of my favorite thought leaders and authors, Tom Friedman, continues to observe the world of global business and write about his insights. The latest is this New York Times article of February 12, “When E.T. and I.T. Meet ID“. … Continue reading →

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Destination Branding | Pursuing innovation to her shores, using Irish luck [2]

Posted on December 23, 2012 by

The related TVC that formed part of the IDA Ireland‘s “Innovation Comes Naturally“ Campaign. The Ireland campaign was developed at McConnells, Dublin, by creative director/copywriter Laurence Keogh and creative director/art director Tim Mudie. Media planning and buying in the United … Continue reading →

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Destination Branding | Pursuing innovation to her shores, using Irish luck [1]

Posted on December 19, 2012 by

Quick, what comes to mind when I throw at you the name Ireland? If you follow international business news your answer today would probably be quite different from say four years ago, pre global recession. In those days, Ireland was … Continue reading →

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Destination Branding | The 4C’s of Responsible Tourism in South Africa

Posted on October 5, 2011 by

In the world of do-good tourism, Costa Rica quickly comes to mind as a pioneer of a type of tourism that predominantly built on the idea of “low human impact and high community and environmental benefit.” In one word: Ecotourism! … Continue reading →

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Destination Branding | Creating a Country’s positive image [2]

Posted on October 1, 2011 by

Many consider The Incredible India Tourism Campaign to be the most successful nation branding effort in recent times. The multi-year and multi-million dollar campaign has been responsible for helping create a more positive image for India, from a country better … Continue reading →

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Destination Branding | Creating a Country’s positive image [1]

Posted on October 1, 2011 by

Many consider The Incredible India Tourism Campaign to be the most successful nation branding effort in recent times. The multi-year and multi-million dollar campaign has been responsible for helping create a more positive image for India, from a country better … Continue reading →

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Destination & Place Branding | Taxis as unique as their host cities

Posted on September 4, 2011 by

I’ve always wanted to blog about taxis from around the world but never got around to complete the research, so I was happy to have stumbled upon this Yellow Cab City Poster series from Antrepo Design. Albeit only featuring taxis … Continue reading →

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Panama, Latin America’s Singapore… the little country that could

Posted on July 16, 2011 by

Singapore is often cited by many governments around the world as an ideal economic and nation building model. A tiny city-state of 5 with virtually no natural resources sandwiched between large countries, that has managed to successfully capitalize on its … Continue reading →

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Lighter side of branding | Swiss’ other attractions

Posted on May 25, 2011 by

Excellent Tourism Campaign for Switzerland’s other attractions, her cities. After all the mountainous country is not just about Alps, Chocolate and Watches. There’s more to it. Watch it. Entertaining!

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