Tag Archives: Eco-Responsible

Lighter side of branding | The great bread balancing act

Posted on May 8, 2012 by

Great TVC for the chemical giant whose work we wouldn’t necessarily see out in the open.  I love ads that are shot in foreign countries, especially ones that aren’t easily guessed! Looking at the landscape, it looks subtropical… somewhere in … Continue reading →

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Lighter side of branding | The loudest innovations are the quietest

Posted on May 8, 2012 by

Great TVC for the chemical giant whose work we wouldn’t necessarily see out in the open. The ad was shot in Brazil and looks quite the feat, photomontaging all those people on the moving train. Plenty blue screens I’m sure. … Continue reading →

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Quotes + Thoughts | Anita Roddick on passion

Posted on April 27, 2012 by

To succeed, you have to believe in something with such a passion that it becomes a reality.” ~ Dame Anita Roddick [1942 - 2007], The Body Shop Founder Inspiration: Strategic Business Team

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Quotes + Thoughts | Anita Roddick on entrepreneurship, survival, and creativity

Posted on April 27, 2012 by

Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.”  ~ Dame Anita Roddick [1942 - 2007], The Body Shop Founder Inspiration: Somer Atkinson

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Street-level branding | Anticipating your customers’ needs before they even ask…

Posted on September 27, 2011 by

Branding is not only about something fancy, or some weird neuromarketing stuff that taps into the deeper part of the Reptilian Brain for clues about the unconscious decision making process of the human mind. Branding is, after all, covering all … Continue reading →

Posted in Brand-Building & Culture, Mozambique, Poverty Eradication & Alleviation | Tagged , , , , , , , | Leave a comment

From the genius design mind of Shigeru Ban

Posted on September 19, 2011 by

Japanese Architect Shigeru Ban is renown for his austere simple lines (well… he’s Japanese right?) and his generous use of natural materials (another Japanese trait right?).  Particularly paper and bamboo! Here’s a glimpse into his creative mind. Bianimale: Exhibition Design … Continue reading →

Posted in Architecture & Design, Italy, Japan, Sustainable Solutions, USA | Tagged , , , , , | Leave a comment

Lighter side of branding | Because you can’t bring back extinct species [3]

Posted on August 14, 2011 by

In the wonderful world of animals, we are well aware of the plight of the endangered species, those that are threatened and are on the precipitous brink of becoming extinct. These are the common suspects of species that have been … Continue reading →

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Lighter side of branding | Because you can’t bring back extinct species [2]

Posted on August 14, 2011 by

In the wonderful world of animals, we are well aware of the plight of the endangered species, those that are threatened and are on the precipitous brink of becoming extinct. These are the common suspects of species that have been … Continue reading →

Posted in Ads, TVCs & Commercials, South Africa, UK | Tagged , , , , , | Leave a comment

Lighter side of branding | Because you can’t bring back extinct species [1]

Posted on August 14, 2011 by

In the wonderful world of animals, we are well aware of the plight of the endangered species, those that are threatened and are on the precipitous brink of becoming extinct. These are the common suspects of species that have been … Continue reading →

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Severn Callis-Suzuki: The girl who silenced the world for 5 minutes in 1992

Posted on July 18, 2011 by

Hello, I’m Severn Suzuki, speaking for ECO, The Environmental Children Organization. We’re a group of 12 and 13 year olds trying to make a difference. Vanessa Suttie, Morgan Geisler, Michelle Quigg, and me. We’ve raised all the money to come … Continue reading →

Posted in BoP (Bottom of the Pyramid), Canada | Tagged , , , , , , , , , , , , , , | Leave a comment