Tag Archives: Hotel Innovation & Brand Strategy

Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [1]

Posted on February 21, 2013 by

The term “Sleeping Around” may conjure up rather negative images to denote someone who’s hops beds, and not necessarily of the business-travel or leisure-travel kind! But this is exactly the description that this unique pop-up hotel concept from Antwerp, Belgium … Continue reading →

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Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [2]

Posted on February 21, 2013 by

I found the Sleeping Around Pop-Up mobile hotel (please see my previous post) so fascinating and decided to dig a bit further, and found a relevant article in Design Boom on the background of its inception. I’ve seen a few … Continue reading →

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Hotel Branding | When you’re already known for your carefree furniture… go the distance… plant a flag [1]

Posted on February 18, 2013 by

Dedon is a furniture brand from Germany, popular for their all-weather artificial wicker furniture. Their popularity is huge in resort areas – especially in beach destinations across in South East Asia. And if the old adage “imitation is the greatest … Continue reading →

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Hotel Branding | IBIS’ new pillow talk

Posted on February 13, 2013 by

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading →

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Logo & Corporate Identity | Separated at birth?

Posted on May 6, 2011 by

If you think logos, corporate identity and any other brand logos are truly original these days… think again. There’s plenty company, the world over. Whether doppelgängers, look-alikes, wannabes, copies, or plain plagiarism, similarities abound. Sheer coincidence? Hey, in the era of internet, … Continue reading →

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The world’s tallest hotel: the sky is the limit

Posted on May 6, 2011 by

In man-made structures the tallest skyscraper always protrudes the skyline and stands out. Just like at a cocktail party where the tallest person is easily spotted and commands instant recognition… skyscrapers are no different. So what happens when the tallest … Continue reading →

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