Tag Archives: Hotel Innovation & Brand Strategy

Hotel Branding | Building brands that connect emotionally with customers [1]

For someone who often travels for a living, I’m intimately familiar with hotels. So hotels’ brand strategy is always an interesting topic to follow. As with all other brand-building exercises, the key remains the same: the ability to connect emotionally … Continue reading

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Hotel Branding | ALTternative brand-building route to target Gen Y [4]

Still on Canadian boutique hotel company, ALT Hotels that promotes itself through their cheeky “We Do Less” campaign. ALT Hotels which may be low on amenities and facilities, but no doubt high on personality and attitude, demonstrates how it stays … Continue reading

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Hotel Branding | Marriott Rebranding [1]

I’m currently working on a brand strategy project for a major Indonesian property and hotel development company. We’ve been tasked with strengthening their hotel portfolio and brand architecture, repositom their existing hotels and crestong new hotel brands to better compete … Continue reading

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Hotel Branding | Holiday Inn, redefining hospitality… [2]

Still on Holiday Inn, it’s interesting to see the changes they’re making to their hotel lobby. Of all the public area, the lobby is the most visible, and also the one area most impacted by changing consumer behavior. In the … Continue reading

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Hotel Branding | Holiday Inn, redefining hospitality… [1]

The only constant is change. As in life, this adage applies to business and everything else. Nothing operates in a vacuum. It’s inescapable. Good brands know this by heart, and at the core of their business journey should be any … Continue reading

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Hotel Branding | ALTternative brand-building route to target Gen Y [3]

More exemplary work for ALT Hotels’ “We Do Less” campaign. This Canadian hotel targets Gen-Y, and stays relevant by understanding the right brand communication. The result is this unique campaign and the print ad poster series. Very much in line … Continue reading

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Hotel Branding | ALTternative brand-building route to target Gen Y [1]

I stumbled upon an interesting brand communication strategy for a Canadian hotel that targets Gen-Y, and how they stay relevant. Understanding what this new generation of travelers really need has been Montreal-based ALT Hotels main mission. It’s all the more intriguing … Continue reading

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