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Tag Archives: Logo & Corporate Identity
Lighter side of branding | Some ads tug heartstrings more than others… [1]
Commercials that portray “a slice of life”, or choose one of the following: 1. Humor; 2. Sex (not in any particular sequence!) will always get noticed (yes I heard you say “cute babies or puppies”… that formula works too!). The … Continue reading
Lighter side of branding | Some ads tug heartstrings more than others… [2]
Commercials that portray “a slice of life”, or choose one of the following: 1. Humor; 2. Sex (not in any particular sequence!) will always get noticed (yes I heard you say “cute babies or puppies”… that formula works too!). The … Continue reading
Street-level branding | Mobil Oil doppelgänger
I spotted a sign for a mobile phone retail store on Convoy St., San Diego. Picture taken: Sunday, May 6, 2012 My favorite subject of spotting look-alikes and doppelgangers extends to just about anything. I spotted this sign for a … Continue reading
Posted in USA
Tagged Brand Storytelling, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity
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Brand-Building | Because consistency rules… Here’s proof
No backstory required. In every product category there are usually two strongest players, the “dynamic duo” who dominate the market share. … think McD & Burger King, Benz and Beemer, Nike and Reebok (well… make that Adidas now, they’re the … Continue reading
Posted in USA
Tagged Brand Storytelling, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity
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Lighter side of branding | Coke’s secret to brand longevity and relevance
If you ever wondered how and why Coke sustains its relevance, and remains a powerful global brand… just watch this video. Oh, and did I mention to get a kleenex box handy!? They understand how to connect emotionally with people!!! … Continue reading
Lighter side of branding | The sounds of the Big Apple
An interesting experiment titled “Bending Sounds” to capture the sounds of New York City, specifically scenes in and around subway stations, one of the world’s largest and most intricate that serves as the main lifeline of getting people from point … Continue reading
Posted in NYC, USA
Tagged Brand Building, Culture Code, Design, Innovation & Brand Strategy, Logo & Corporate Identity
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Logo & Corporate Identity | Hub doppelgängers
Toronto Pearson International Airport; Fraport, the Airport Services Company that operates Frankfurt International Airport; FrieslandCampina, Dutch Dairy Cooperative, the result of a merge between Royal Friesland Foods and Campina, with brands that include Friesche Vlag, Chocomel, Fristi, Dutch lady, Appelsientje, Milner, … Continue reading
Logo & Corporate Identity | Liquid drop doppelgängers
Malaysian State-Oil Company, PETRONAS; Oceanair, UK-based Airconditioner Distributor; High 5 for a Healthy New Hampshire, a Public Health Campaign for the State of New Hampshire; Tennessee Aquarium’s Conservation Program: “Every Drop Counts“, USA; Association of Czech Foundries (Svaz Sléváren České Republiky) The … Continue reading
Posted in Czech Republic, Malaysia, UK, USA
Tagged Brand Building, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity
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Logo & Corporate Identity | Swirl doppelgängers [2]
London-based OCADO, Online Supermarket; New York City-based chain of Gelaterias (Italian-style Ice Cream Parlors), CIAO BELLA. Ciao Bella’s range of desert products include: Gelato, Sorbets, and Frozen Yogurts; Costa del Mar, fishing equipment, gear and accessories; Clear, Internet Service Provider; … Continue reading
Posted in Japan, The Netherlands, UK, USA
Tagged Brand Building, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity
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Logo & Corporate Identity | Colored yarn doppelgängers
Jakarta-based Lintasarta; IT Solutions Co. that started life as systems provider for Indonesia’s fledgling ATM Services, connecting ATMs across the vast archipelago. Today this subsidiary of State-Owned Telecom giant, INDOSAT has evolved into an integrated IT Solutions Provider. And the international … Continue reading
Posted in Indonesia, UK
Tagged Brand Building, Culture Code, Innovation & Brand Strategy, Logo & Corporate Identity
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