Tag Archives: Role of Culture in Brand-Building

Brand Building | How to compete in a free info-fueled world

Posted on February 28, 2013 by

I love this brief video from Forbes which essentially talks about the importance of companies’ understanding their USP, how to compete with a world full of free information. Also how to deal with understanding the meanings that customers attach to … Continue reading →

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Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [1]

Posted on February 21, 2013 by

The term “Sleeping Around” may conjure up rather negative images to denote someone who’s hops beds, and not necessarily of the business-travel or leisure-travel kind! But this is exactly the description that this unique pop-up hotel concept from Antwerp, Belgium … Continue reading →

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Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [2]

Posted on February 21, 2013 by

I found the Sleeping Around Pop-Up mobile hotel (please see my previous post) so fascinating and decided to dig a bit further, and found a relevant article in Design Boom on the background of its inception. I’ve seen a few … Continue reading →

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Hotel Branding | When you’re already known for your carefree furniture… go the distance… plant a flag [1]

Posted on February 18, 2013 by

Dedon is a furniture brand from Germany, popular for their all-weather artificial wicker furniture. Their popularity is huge in resort areas – especially in beach destinations across in South East Asia. And if the old adage “imitation is the greatest … Continue reading →

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Lighter side of branding | Tapping into the reptilian brain…

Posted on February 14, 2013 by

“Some people collect shells, at Pulau Joyo we collect moments.” I stumbled upon this phrase on a private island just off of Singapore, Pulau Joyo (Joyo Island), a private island resort in Indonesia’s Riau Archipelago Province just 2 (two) hours … Continue reading →

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Logo + Corporate Identity | Lululemon has company…

Posted on February 4, 2013 by

Canadian brand Lululemon Yoga Apparel and Lifestyle; Caixa Sabadell Bank (now renamed as Unnim Bank, part of Spanish Banking Group, BBVA.   The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate … Continue reading →

Posted in Canada, Spain | Tagged , , , , , , | Leave a comment

Lighter side of branding | Graphics galore…

Posted on January 29, 2013 by

Bookworld Logo Animation from Interbrand on Vimeo. Fascinating animation and graphics for Australian bookseller, Bookworld. Inspiration: Brand New; Design Bull

Posted in Ads, TVCs & Commercials, Australia | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Circle coterie doppelgängers

Posted on January 24, 2013 by

Lipitor, Cholesterol Reduction Medication, Pfizer Pharmaceuticals, USA.; Seattle Center, originally built for the 1962 World’s Fair, the 74-acre Seattle Center is a park, arts, and entertainment center in Seattle, Washington; Daylife, a cloud storage solutions service, USA; CPA Global; Singapore-based Global Brand Forum; Birmingham International Airport, UK; PTK … Continue reading →

Posted in Indonesia, Singapore, South Korea, UK, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Geometric exploration [3]

Posted on January 16, 2013 by

  ACATS, Oracle Database Solutions, Belgium; Wachovia Bank (which is now part of Wells Fargo Banking Group), USA; Park Ridge Construction, Fort Saskatchewan, Alberta, Canada; Top Tech Execs Awards, an annual event organized by San Diego Magazine, CA, USA; Iron Mountain, Information Storage & … Continue reading →

Posted in Canada, Italy, Mexico, UK, USA, Venezuela | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Serrated logos

Posted on January 16, 2013 by

Tyndall National Institute for ICT Research, Dublin, Ireland; Iron Mountain, Information Storage & Information Management Solutions, Boston, MA, USA; Florida Public Utilities, FL, USA; Lam Research Corp., supplier of wafer fabrication equipment and services for thin film deposition and photoresist … Continue reading →

Posted in Ireland, New Zealand, Norway, Russia, USA | Tagged , , , , , , | Leave a comment